? The Campaign: CP Plus Secures the Spotlight

CP Plus, India’s leading surveillance and security solutions brand, has launched a landmark outdoor campaign at Lucknow International Airport. With the tagline “Watches Over Every Journey”, the campaign reinforces CP Plus’s positioning as a brand synonymous with safety, reliability, and trust.

The activation leverages high-visibility media at arrival terminals, ensuring every passenger is greeted with CP Plus’s brand message the moment they step into the city.

? Why Lucknow International Airport?

Lucknow’s Chaudhary Charan Singh International Airport is among North India’s fastest-growing aviation hubs.

• Passenger Growth: Handles 6+ million passengers annually, with rising international connectivity.

• Audience Profile: Business travelers, tourists, NRIs, and political dignitaries.

• Strategic Location: The airport is the city’s primary gateway, offering a prestige factor for any brand.

• High Dwell Time: Passengers spend extended minutes in arrival zones, making OOH media here exceptionally effective.

For CP Plus, this ensures the campaign reaches decision-makers and aspirational consumers in an uncluttered, premium environment.

? Creative Concept: Trust, Safety & Everyday Assurance

The campaign creative highlights CP Plus’s promise of unwavering vigilance:

• Bold visuals of cameras and surveillance systems underscore trustworthiness.

• Clean, minimal design ensures strong visibility in high-footfall zones.

• Tagline integration (Watches Over Every Journey) connects brand functionality with emotional reassurance.

• Consistency with national campaigns ensures unified brand communication across offline and online media.

The simplicity of the design enhances recall, ensuring every arrival passenger links CP Plus with the idea of security, safety, and confidence.

? Campaign Objectives

1. Reinforce category leadership in the security and surveillance industry.

2. Build brand salience in a Tier-2 city with national and international reach.

3. Engage affluent, high-intent audiences traveling through airports.

4. Align brand presence with premium environments that reflect its trust-driven positioning.

? Impact Potential

The Lucknow airport campaign ensures:

• Captive attention from passengers waiting at arrival halls.

• High repeat exposure—frequent flyers encounter the campaign multiple times per month.

• Trade impact—installers, distributors, and business buyers gain confidence seeing CP Plus dominate premium spaces.

• Mass recall—with political events and festive travel peaking, footfalls ensure maximum campaign ROI.

? The MyHoardings Perspective: Security Brands Thrive in Airports

At MyHoardings, we see airports as ideal venues for brands built on trust and reliability.

Why CP Plus stands out here:
✅ Audience synergy – Travelers value safety, making airports a natural fit.
✅ Premium positioning – Airport OOH elevates brand credibility.
✅ Long dwell time – Arrivals deliver repeat impressions.
✅ Strategic expansion – Lucknow connects CP Plus with both domestic and international audiences.

This campaign sets a benchmark for how B2B and consumer security brands can leverage OOH for both emotional and commercial impact.

? Looking to Advertise in India’s Airports?

At MyHoardings, we help brands secure premium airport media across India’s top travel hubs.

Our offerings include:

• ✈️ Baggage belt branding & DigiCast screens

• ?️ Digital OOH inside terminals

• ? Trolley branding & arrival hall panels

• ? End-to-end execution and proof-of-performance

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: CP Plus Strengthens Its Presence in Lucknow

By taking over arrival media at Lucknow International Airport, CP Plus has reinforced its message that it truly “watches over every journey.”

The campaign combines trust, visibility, and prestige positioning, ensuring the brand remains top-of-mind among both everyday consumers and decision-makers.

With airports fast becoming the new battleground for premium visibility, CP Plus’s move reflects both timing and strategic foresight.