Clicks to Connection: 10 Iconic E-Commerce Ad Campaigns in India
3 min read
India’s e-commerce boom hasn’t just changed how we shop—it’s redefined how we consume advertising. With a blend of humor, emotion, trust, and convenience, e-commerce ad campaigns in India have become high-decibel events. From mega sales to hyperlocal delivery, these brands know how to tell a digital story that sticks.
1. Flipkart – “Kids as Adults”
A legendary campaign that featured children playing adult roles to humorously highlight product features, trust, and delivery. It made Flipkart instantly relatable and memorable.
2. Amazon India – “Apni Dukaan”
Built around the theme of reliability, this campaign focused on value, reach, and emotional trust. Its festive season storytelling brought families and packages together.
3. Myntra – “Try Myntra Fashion Your Way”
A sleek, influencer-driven campaign promoting style, individuality, and convenience. It leaned heavily into reels, fashion edits, and OTT presence.
4. Meesho – “Chote Paise, Bade Sapne”
Targeting Tier 2 and Tier 3 India, this campaign highlighted affordability, entrepreneurship, and self-sufficiency with vibrant creatives and regional storytelling.
5. Snapdeal – “Unbox Zindagi”
An emotional refresh that reconnected with users through warmth, practicality, and smart purchasing—especially during festive seasons and value-focused promotions.
6. Nykaa – “Beauty for All”
Nykaa’s inclusive campaigns focused on skin tones, real women, and regional languages. Its advertising drove not just beauty sales, but empowerment narratives.
7. AJIO – “Doubt is Out”
Fashion-forward and Gen Z targeted, AJIO’s high-energy creatives focused on self-expression and affordability, supported by visual-heavy DOOH and digital activations.
8. Tata CLiQ – “Be Sure. Buy Sure.”
Centered on trust and authenticity, this campaign used premium product guarantees, tech explainers, and storytelling to distinguish itself in the clutter.
9. Zomato – “Don’t Cook. Just Zomato.”
Humorous, meme-heavy campaigns with laser-targeted digital placements. Zomato mastered the art of attention-grabbing copy with app CTA hooks.
10. Blinkit – “Tayyari Karo”
Focused on quick commerce, Blinkit used urgency and simplicity in visuals to promote 10-minute delivery across DOOH, hyperlocal billboards, and digital.
Why It Matters
These e-commerce ad campaigns show how brands win mindshare in a fast-moving digital economy. From regional dialects to meme culture to emotional trust, e-commerce advertising is setting the benchmark for agility and resonance.
MyHoardings
At MyHoardings (www.myhoardings.com), we help e-commerce platforms achieve last-mile visibility with delivery vehicle branding, residential society screens, lift ads, and citywide DOOH campaigns—customized to scale fast.
📞 Contact: +91 9953847639
📧 Email: business@myhoardings.com
What are the types of mobile ads?
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1
Banner Ads
Banners are rectangular small images combined with texts and shown at the top or bottom of the screen.
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2
Video Ads
Mobile video ads are the type of advertising that provides the best interaction rates.
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3
Interstitial Ads
The most distinctive feature of interstitials is immersiveness.
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4
Rewarded Ads
If you want your users to complete a certain action, it is always useful to motivate them with a reward.
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5
Native Ads
As the name suggests, mobile native ads do not have a look that directly feels like a mobile advertisement.
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6
Rich Media Ads
The best thing about rich media ads is their flexibility to enable the implementation of various creative mobile advertising ideas.
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7
In-App Ads
In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects.
