India’s entertainment industry is among the most dynamic in the world—spanning movies, OTT platforms, music labels, production houses, and live events. With an audience that consumes content across languages and devices, promoting an entertainment brand today requires more than just star power.

Whether you’re a streaming platform, cinema chain, or film production house, this guide covers the top 3 marketing strategies to promote entertainment companies in India with maximum impact.

1. Leverage Outdoor and Transit Advertising (OOH/DOOH)

Nothing builds buzz like a massive billboard or digital screen lighting up a public space.

Why it works:

• Widespread Reach: From Mumbai’s Bandra to Delhi’s Connaught Place, high-traffic OOH ensures your content or platform is seen.

• Hype Creation: Ideal for movie launches, OTT show premieres, or music tours.

• Location Strategy: Airport lounges, malls, metro stations, and bus shelters offer contextual placements for diverse audiences.

Examples:

• Netflix India launched “Stranger Things” via metro branding and interactive DOOH displays.

• ZEE5 targeted regional commuters via vernacular hoardings in Tier 2 cities.

Pro Tip:

Combine DOOH (Digital Screens) with QR codes that link to trailers, ticket bookings, or app downloads.

2. Influencer & Content Marketing

In entertainment, the influencer is often the medium itself. Content creators and micro-celebrities have the power to create a cultural wave.

Why it works:

• Authenticity: Reviews, reactions, or skits create trust.

• Engagement: Reel formats, “first reaction” videos, and memes increase virality.

• Multi-platform Storytelling: Leverage YouTube, Instagram, and X (Twitter) to create different entry points into your content.

Example:

• Amazon Prime Video invited influencers to “watch parties” and launched behind-the-scenes reels before show premieres.

Quick Tip:

Pair influencers with hyperlocal outdoor media for a campaign that’s both online and offline—amplifying the same message.

3. Localized Campaigns with Regional Personalization

In India, entertainment consumption varies by geography, language, and even device.

Why it works:

• Deeper Penetration: Regional ads resonate better than generic, pan-India content.

• Language Familiarity: Viewers connect more when addressed in their mother tongue.

• Mass & Niche Appeal: Allows one brand to speak differently to rural Punjab and urban Chennai.

Tools & Tactics:

• Use vernacular creatives on OOH and OTT ads.

• Run geo-targeted digital ads using YouTube and Google Display Network.

• Translate your trailers and teasers for regional TV and cinema ads.

? Bonus Strategy: Launch Campaigns Through Event-Based Advertising

Award shows, IPL matches, college fests, and film expos are hotspots for entertainment brands.

Examples:

• Spotify India promoted playlists during college fest sponsorships.

• Film launches during IPL ad slots gained pan-India buzz with minimal effort.

How MyHoardings Helps Entertainment Brands Shine

At MyHoardings (www.myhoardings.com), we specialize in full-scale outdoor advertising campaigns for entertainment brands.

Whether it’s launching a film, promoting an OTT series, or branding a music tour—we offer:

• Premium airport, metro, and mall media

• Lift, society screen, and digital gate branding

• Campaign execution across Tier 1, 2, and 3 cities

? Contact: +91 9953847639
? Email: business@myhoardings.com