When it comes to wellness marketing, context is everything. FreshPik, known for its curated selection of fresh produce and health-oriented foods, has taken a hyperlocal approach to its latest brand push—partnering with Tagtalk’s indoor DOOH network to reach health-conscious consumers right where they work out.

This campaign, now live across high-footfall gyms in Mumbai, is a smart case study in location-based brand targeting, delivering FreshPik’s message in environments that naturally align with its healthy lifestyle positioning.

?️ Why Gyms Are the Perfect Fit for FreshPik

For brands in the health, nutrition, and wellness space, it’s not enough to reach audiences at random—you need to connect at the right moment of intent. Gyms provide exactly that:

• Receptive mindset – Members are already in a health-focused environment, primed for messaging around fresh, wholesome food choices.

• High dwell time – Gym-goers often spend 45–90 minutes per session, creating multiple exposure opportunities.

• Repeat visits – Frequency builds recall, with many members attending 3–5 times a week.

• Premium demographic – Many partner gyms cater to affluent professionals, ensuring purchasing power matches the product offering.

By running ads on Tagtalk’s strategically placed digital screens inside workout zones, reception areas, and locker rooms, FreshPik places its brand in front of an audience that is both engaged and demographically relevant.

? The Role of Tagtalk in Hyperlocal DOOH Targeting

Tagtalk specializes in delivering digital out-of-home advertising in lifestyle venues such as cafés, pubs, salons, and gyms. Their tech-enabled network allows advertisers to:

• ? Target hyperlocal areas within a city

• ⏱ Schedule campaigns by daypart (morning/evening gym rush hours)

• ? Refresh creatives in real time

• ? Track and measure impressions with analytics

For FreshPik, this meant not only being visible but being visible at exactly the right times—when audiences finish workouts and are most likely thinking about post-exercise nutrition or healthy meal planning.

? Creative Messaging: Wellness at Your Fingertips

The FreshPik creative strategy for this campaign was simple but powerful:

1. Showcase freshness visually – High-definition images of farm-fresh fruits, crisp vegetables, and artisanal health foods.

2. Highlight convenience – Messaging that promotes easy ordering via FreshPik’s app or retail outlets.

3. Emphasize quality and sourcing – Short copy lines reinforcing “From farm to plate” and “100% quality guaranteed.”

4. Seasonal tie-ins – Rotating visuals featuring seasonal produce to keep content relevant and timely.

These creatives run in short looped sequences, designed for quick comprehension in a glance, while repeating at intervals to reinforce recall.

?️ Target Zones Across Mumbai

The campaign focuses on gyms in high-density urban zones known for premium memberships and health-conscious communities:

• Bandra & Khar – Popular among young professionals and expats.

• Lower Parel – Fitness hubs in the heart of the corporate district.

• Powai – High-income residential catchment with active wellness culture.

• Andheri & Versova – Strong mix of creative professionals and health enthusiasts.

By going hyperlocal instead of citywide, FreshPik optimizes media spend while hitting the exact pockets where their target consumers live, work, and exercise.

? Strategic Advantages for FreshPik

This campaign leverages three major strengths:

1. Audience relevance – Speaking to the health-conscious segment in their environment of choice.

2. Repetition & recall – Multiple weekly exposures in the same venue lead to stronger brand memory.

3. Measurable impact – Tagtalk’s analytics allow FreshPik to gauge impressions and time slots with highest engagement, feeding into future campaign planning.

? MyHoardings’ Industry Insight: DOOH Inside Lifestyle Venues is Growing Fast

From our perspective at MyHoardings, campaigns like FreshPik’s represent a fast-growing segment of OOH advertising—highly contextual, indoor, screen-based messaging inside lifestyle and wellness venues.

Why this works:

• No weather dependency – Indoor screens deliver clear, consistent visuals year-round.

• Close-proximity influence – Venues like gyms, cafés, and salons offer intimate exposure without competing with traffic noise or outdoor clutter.

• Premium associations – Presence inside curated spaces elevates brand perception.

For health and nutrition brands, this approach bridges the gap between awareness and purchase intent far more effectively than broad-spectrum outdoor placements.

? Launch Your Own Hyperlocal DOOH Campaign

MyHoardings offers brands the ability to activate campaigns across Tagtalk’s network and other premium DOOH platforms nationwide, with:

• ? Venue targeting in gyms, cafés, co-working spaces, and salons.

• ?️ Creative adaptation for indoor environments.

• ? Data-driven placement strategies for maximum ROI.

• ? Fast campaign turnaround to match market opportunities.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com