Cabs make traveling in metro city like Mumbai, safe and easy. Cabs in Mumbai hold special importance as when we think of Mumbai we can only think of Bollywood, Beaches and the signature red and yellow taxis. Cab or taxi advertising is being practiced for the unmatched benefits it has over other advertising mediums. Let’s first list up the benefits cab advertising:
- Cabs act as moving billboards that take a brand’s advertising message to far-off places.
- Cabs try to grab the attention of local audience making it the best choice for mass targeting.
- Both premium and local brands can target audience through advertising by segregating the audience on the basis of locality, cab ride distance and time spent in cabs.
- Cab advertising engages both pedestrians as well as riders through crisp and attractive advertising copy.
- Cab advertising has higher engagement rate over other outdoor mediums as the audience is captive and cannot escape or switch off the advertisements displayed on cabs. Therefore, taxi advertising becomes unavoidable.
Ad format best suited for Mumbai cab advertising:
- Full cab wrap advertising: In this format the cab is completely covered with advertising copy, making it look like moving advertisement itself. The bright colors along with crisp copy, makes full cab wrap ads the most engaging ones. As all sides of the cabs are drenched in ad, avoiding a full cab wrap ad is impossible.
- Full cab ads act as medium of mass appeal where the brand tries to build rapport and raise awareness through attractive cab ads.
- Through external cab advertising like full cab ads the brands stimulate higher brand recall and layer up brand reinforcement.
- Full cab advertising is highly cost-effective as it gives maximum visibility and reach to a brand by roaming around the city which is not possible with static outdoor ads like hoardings or billboards.
Taxi or cab advertising is need of the hour in metro cities like Mumbai as people tend to hire private cabs more today than in old times. Owing to higher living standards and inclusion of private cab services like OLA, Meru, Uber etc. people find it easy, safe and comfortable to book a private cab ride than to travel through local transport facilities. This opportunity can easily be monetized by brands who wish to target mass audience through outdoor advertising at minimal cost.