? From Screen to Skyline — Gaming Brand Gods Reign Makes a Statement with Outdoor Media

Bangalore-based esports organization Gods Reign is no stranger to bold moves — and its latest OOH branding along the Delhi-Noida Flyway is proof that gaming isn’t just digital anymore; it’s massively physical, visual, and cultural.

As one of the Top 10 teams at the Battlegrounds Mobile India Pro Series (BMPS), powered by KRAFTON, Gods Reign strategically partnered with Times One Outdoor Media to execute this high-impact campaign, positioning the team not just as competitors — but as cultural icons for India’s gaming generation.

Why OOH for Esports? And Why Now?

As esports becomes mainstream entertainment in India, brands like Gods Reign are recognizing the need to go beyond gaming platforms and dominate high-visibility physical spaces — just like traditional sports franchises.

This campaign shows how:

• ? Gaming brands are becoming lifestyle brands

• ? Esports has an audience that moves across online AND urban touchpoints

• ? OOH drives offline buzz for online tournaments

With this flyway activation, Gods Reign ensured the hype of BMPS spilled out of screens and onto the streets — generating interest, recognition, and fan pride in public spaces.

The Location: Delhi–Noida Flyway

One of the most traffic-dense, high-speed movement zones in the National Capital Region (NCR), the Delhi-Noida Flyway is more than just a route — it’s a branding runway.

• ? Used by lakhs of daily commuters across working professionals, students, and Gen Z

• ? Key traffic points near event venues and metro hubs

• ? Long visual exposure time — perfect for bold creative executions

This location gave Gods Reign an urban dominance boost that was in sync with the Delhi leg of the BMPS tournament.

The Creative: Visual Identity Meets Gaming Energy

Designed with the same intensity that defines the team’s in-game style, the creatives featured:

• ? The Gods Reign logo and signature red-black theme

• ? Visual shoutout to their Top 10 ranking in BMPS

• ? Hashtags and messaging aimed at rallying the esports community:

  “Reign Delhi. Reign BMPS. Reign India.”

The design ethos stayed clean, bold, and instantly recognizable — grabbing attention even from high-speed vehicular traffic.

Audience Engagement: Hitting the Right Crowd

This campaign wasn’t trying to reach everyone — it was built to speak to India’s gaming natives and digital hustlers, especially those in:

• ?‍? College campuses and tech hubs across Noida and South Delhi

• ?‍? Students commuting via metro or cabs

• ? Gen Z commuters who follow esports and streamers online

• ?️ Casual gamers who recognize brand names like BMPS, KRAFTON, and of course, Gods Reign

OOH here works as community validation — a signal that says, “We’re not just in the game. We own this city.”

The Times One Partnership: Making It Happen

Times One Outdoor, the execution partner for this activation, ensured the campaign went live:

• ✅ With premium hoardings and flyway formats

• ?️ Using high-quality, weather-resistant vinyl and strategic lighting

• ? Backed by campaign documentation and proof of display

Their experience with entertainment-led OOH helped Gods Reign break out of niche gaming spaces and enter public consciousness through outdoor media.

What This Means for Indian Esports

Gods Reign’s move is part of a larger shift in the Indian esports ecosystem:

• ? Gaming organizations are investing in brand equity, not just gameplay

• ? Fan engagement now includes IRL experiences, OOH, and merch drops

• ? Expect more crossover marketing between gaming, fashion, and lifestyle going forward

This campaign isn’t just about Gods Reign. It’s a signal that esports is maturing — into a full-fledged entertainment industry with marketing muscle and mass audience ambition.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s leading outdoor media buying platform, helping cutting-edge brands — from esports to enterprise — amplify their messages where it matters.

Whether you’re a tech brand, a creator platform, or a youth-facing startup, MyHoardings offers:

• ? Hyperlocal targeting through billboards, transit, digital screens, and airport media

• ? Strategic media planning with performance tracking and proof of display

• ? A deep understanding of youth, fandoms, and digital-native audiences

Join brands like Gods Reign in owning visibility across India’s physical and digital landscapes.

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