In a bold and thought-provoking celebration of World Environment Day, Greaves Electric Mobility has rolled out an innovative OOH (Out-of-Home) campaign featuring a life-sized Ampere Nexus electric scooter powered not by electricity — but by nature itself. Constructed using chia seeds that sprouted into lush greenery, this unique installation drew immediate attention for its environmental symbolism and creative execution.

This isn’t just an advertising campaign. It’s a visual commitment to sustainability and a celebration of 17 years of driving electric mobility across India. At the heart of the campaign is a simple message: clean energy can take root and thrive — literally and metaphorically — when nurtured with purpose and consistency.

A Living Installation in the Heart of the City

The campaign features a full-scale model of the Ampere Nexus e-scooter crafted from a biodegradable frame and coated entirely with chia seeds. Over time, these seeds bloom into a vibrant green sculpture, giving the installation a living, breathing quality. The gradual transformation from seed to sprout serves as a powerful metaphor for the evolving landscape of urban mobility — one that’s moving from fuel dependency to eco-conscious electric solutions.

Positioned in a high-footfall area, the installation invites passersby to stop, look closer, and reflect on how electric mobility can influence not just the way we commute, but also the way we coexist with our environment.

17 Years of Greaves Electric Mobility

This creative campaign marks 17 years of Greaves Electric Mobility’s journey — a period during which the brand has consistently championed the electric mobility movement in India. Their impact is tangible:

• Over 80 million liters of petrol saved

• Millions of kilograms of CO₂ emissions avoided

• Thousands of riders opting for electric scooters daily

• A rapidly expanding base of over 3 lakh Ampere riders nationwide

These numbers are not just milestones — they are a testament to a brand that’s actively transforming how India travels.

OOH as a Tool for Environmental Storytelling

Out-of-Home media has always been a powerful way to grab attention, but Greaves takes it a step further by transforming it into a living billboard of change. The chia seed scooter doesn’t just catch the eye; it holds it, grows, and evolves — much like the EV ecosystem Greaves envisions for India.

The organic, growing nature of the installation serves as a reminder that clean mobility is not a futuristic concept — it is growing among us today. The choice to use seeds as a medium communicates the importance of starting small and growing steadily, something Greaves has done for nearly two decades.

Creating a Cultural Shift Through Innovation

More than a celebration, this campaign is an invitation — to policy-makers, daily commuters, businesses, and urban youth — to make sustainable choices. While EV awareness is growing, campaigns like this drive deeper resonance and emotional impact.

Greaves Electric Mobility has been steadily investing in not only infrastructure and R&D but also in storytelling that moves people. This chia seed campaign is a perfect example of how branding and purpose can align.

Engaging the Community with Sustainability Challenges

As part of its extended campaign narrative, Greaves has also initiated engagement programs that call on individuals to be “Zero Carbon Emission Warriors.” These initiatives aim to spotlight people adopting green practices in daily life, from sustainable transport choices to community-level climate action.

Through these campaigns, the brand is building a community of conscious consumers who believe in walking the talk when it comes to climate-friendly decisions. Whether it’s a student championing green energy projects or a small business owner switching to electric logistics, Greaves is amplifying voices that contribute to a greener tomorrow.

The Ampere Nexus: A Flagship of Change

The campaign also shines a spotlight on the Ampere Nexus itself — a vehicle that combines smart features with clean energy performance. With rising fuel costs, traffic congestion, and rising air pollution in cities, the demand for practical electric two-wheelers is skyrocketing.

The Ampere Nexus offers:

• A smooth, emission-free ride

• Low maintenance and running costs

• Advanced digital dashboard and connectivity features

• Eco-conscious design with future-ready technology

By making this model the star of the campaign, Greaves is signaling the importance of product innovation in their sustainability efforts.

A Benchmark for Purpose-Led Advertising

In today’s crowded media landscape, standing out requires more than just creativity — it requires meaning. The Greaves chia seed OOH campaign manages to do both. It brings together nature, technology, creativity, and purpose into one holistic communication piece.

Instead of resorting to traditional advertisements, the campaign creates an experience — one that grows every day and connects emotionally with those who witness it.

About MyHoardings

At MyHoardings, we believe in the power of purposeful advertising. Campaigns like Greaves Electric Mobility’s chia seed Ampere Nexus installation highlight how Out-of-Home media can transcend traditional boundaries and tell stories that matter.

We offer a wide range of outdoor advertising solutions — from billboards and transit media to airport and mall branding — designed to make brands stand out and inspire.

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