Haier Dominates South Delhi with XL DOOH Campaign at South Extension

Haier, one of the world’s leading consumer electronics and home appliances brands, has launched a high-impact XL DOOH campaign at South Extension, Delhi.

The campaign leverages a set of 4 large-format digital billboards strategically positioned on South Extension’s arterial route, creating unmissable brand dominance in a premium urban marketplace. By choosing this location, Haier not only strengthens its visibility in the capital but also reinforces its reputation as a category leader known for innovation, scale, and style.

? Why South Extension?

South Extension is one of Delhi’s most premium commercial and residential corridors.

• High traffic volume – Lakhs of daily commuters, including professionals, families, and shoppers.

• Affluent audience – The area is surrounded by luxury residences, retail showrooms, and malls.

• Strategic positioning – Connecting key South Delhi hubs such as Lajpat Nagar, AIIMS, Green Park, and Defence Colony.

• Visibility advantage – The set of 4 DOOH screens ensures a dominating cluster presence rather than a single-point impact.

For Haier, South Extension provides a perfect mix of footfall, prestige, and aspirational audience.

? Creative Execution: Modern, Bold & Digital

The campaign creatives highlight Haier’s innovative product range and modern lifestyle appeal.

• Dynamic visuals that take advantage of DOOH capabilities.

• Bright product imagery that grabs attention instantly.

• Minimalist messaging ensuring clarity for fast-moving traffic.

• Cluster dominance – the 4 screens together amplify the impact, creating a landmark-like presence.

The result is a campaign that not only gets noticed but becomes part of Delhi’s cityscape.

? Campaign Objectives

1. Boost brand visibility in one of Delhi’s busiest and most premium corridors.

2. Reinforce Haier’s positioning as a global leader in consumer appliances.

3. Engage affluent and aspirational consumers with modern, dynamic DOOH creatives.

4. Strengthen brand salience during India’s festive season—a peak purchase window for electronics.

? Impact Potential

The campaign is designed to deliver multi-dimensional impact:

• Massive impressions – Repeated exposure to lakhs of commuters daily.

• Cluster domination – 4 screens create recall far stronger than standalone sites.

• Premium association – South Extension elevates Haier’s brand perception.

• Festive alignment – Visibility coincides with high consumer spending cycles in Delhi NCR.

By leveraging both location and format, Haier achieves maximum ROI on OOH media.

? The MyHoardings Perspective: DOOH as the Future of OOH

At MyHoardings, we see Haier’s campaign as a prime example of how brands can use DOOH to achieve urban dominance.

✅ Dynamic content – Digital billboards allow frequent creative rotations, seasonal tie-ins, and product spotlights.
✅ Cluster impact – A set of 4 DOOH screens ensures the brand becomes unavoidable.
✅ Urban prestige – South Delhi is one of the most aspirational catchments in the country.
✅ Category relevance – For consumer electronics, visibility at the right place and time influences high-value purchase decisions.

This is a masterclass in leveraging DOOH to build brand salience at scale.

? Want to Dominate India’s Digital Billboards?

At MyHoardings, we help brands craft pan-India DOOH campaigns that combine scale, creativity, and precision.

We offer:

• ?️ Digital billboards at high-traffic urban junctions.

• ✈️ Airport DOOH across departure/arrival zones.

• ? Metro station and train DOOH.

• ?️ Mall and corporate park digital media.

• ? End-to-end campaign planning, execution & monitoring.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: Haier Lights Up Delhi

With its XL DOOH campaign at South Extension, Haier has once again proved its mastery in outdoor visibility.

By combining location precision, cluster dominance, and festive timing, the brand has ensured that its presence is not just noticed but remembered.

For Delhi’s urban audiences, Haier is now part of their daily journey—bold, modern, and impossible to miss.