Lighting Up India with Flavor: Haldiram’s OOH Expansion

In the ever-evolving landscape of Indian food and FMCG retail, few names command the same emotional resonance and cultural legacy as Haldiram. With a rich history rooted in tradition and flavor, Haldiram is now on a mission to expand its presence across India—and they’re not doing it quietly. Partnering with Silkscreen Publicity, the brand is making sure that every new outlet, every fresh step forward, is celebrated with the visibility it deserves.

From bold hoardings on metro city highways to carefully curated outdoor placements in tier-2 and tier-3 towns, this OOH journey is not just about marketing—it’s about celebrating a legacy through modern-day storytelling in public spaces.

The Mission: Visibility with Purpose

At the heart of Silkscreen Publicity’s campaign strategy lies a simple belief: great brands deserve great visibility. And when it comes to a brand like Haldiram—known and loved across generations—this visibility must reflect the brand’s stature and its cultural relevance.

With every new outlet Haldiram opens—whether in a crowded metro hub or a rapidly growing satellite town—Silkscreen ensures that local audiences know it, recognize it, and remember it. Each campaign is tailored to that specific geography’s pulse and people.

High-Impact OOH That Honors Legacy

This isn’t just about putting up boards. It’s about precision-crafted campaigns that blend visual appeal, location intelligence, and deep brand understanding.

Highlights of the campaign include:

• Vibrant billboards in city centers like Delhi, Mumbai, Kolkata, and Hyderabad

• Premium visibility on high-traffic highways leading into urban and suburban markets

• Strategic placements near malls, transit stations, and market hubs

• Localized creative themes that connect with regional cultures while staying true to the Haldiram brand

Each of these executions is rooted in the goal of making Haldiram not just visible, but unforgettable.

Crafting Memories in Every Market

One of the most impressive aspects of this campaign is its scale and adaptability. As Haldiram continues to expand into emerging markets, Silkscreen Publicity seamlessly adapts the OOH strategy to match each region’s unique demographic and consumption behavior.

In metro markets, the focus lies in scale and polish—large-format hoardings, sleek digital billboards, and iconic intersections. In smaller towns, it’s about community proximity—touchpoints near bustling bazaars, schools, local eateries, and transport stands.

The approach ensures that every audience segment feels seen—a rare achievement in the OOH world where one-size-fits-all is often the norm.

From Legacy to Local Impact

What makes this campaign truly powerful is the emotional tie-in. For millions across India, Haldiram isn’t just a brand—it’s a household name, a trusted taste, and a nostalgic presence.

By matching that sentiment with visually compelling, locally resonant OOH content, Silkscreen Publicity is helping Haldiram go beyond mere brand recognition and build emotional capital in every new market it enters.

And in doing so, it’s creating a sense of occasion with each new outlet launch. These aren’t silent openings—they’re public celebrations.

OOH That Builds Brand Equity

Silkscreen Publicity’s work on this campaign proves that Out-of-Home media, when executed with passion and precision, becomes more than just a visibility tool—it becomes a brand-building force.

Each new Haldiram outlet supported by an outdoor campaign reinforces the brand’s core values: trust, tradition, quality, and innovation. And that reinforcement is achieved not through noise, but through clarity, consistency, and care.

The Silkscreen team delivers on:

✅ Strategic media buying
✅ Tailored creative execution
✅ Fast and flawless rollout
✅ Measurable campaign impact

In a category where physical presence matters, OOH is not just an add-on—it’s an amplifier.

Silkscreen Publicity: Trusted by Icons

With decades of industry experience and a client list filled with iconic brands, Silkscreen Publicity has built a reputation for reliable, creative, and result-driven outdoor campaigns. Their approach blends traditional billboard craftsmanship with modern-day media intelligence—offering the best of both worlds.

And with Haldiram, the synergy is perfect. Both brands value consistency, scale, and public connection—making them natural partners in this nationwide rollout journey.

Because in the end, visibility isn’t just about being seen—it’s about being remembered.

MyHoardings: Your OOH Network Partner

While Silkscreen Publicity powers the execution of this impactful campaign, MyHoardings brings India’s largest OOH media inventory and strategic insights to the table. From local kiosks to large-format LED screens, we help brands craft 360° OOH visibility plans with real impact.

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