? From Billboards to Bus Panels — Helios Capital Takes to the Streets

Helios Capital Asset Management India Pvt. Ltd., a forward-looking player in India’s asset management ecosystem, has taken its brand visibility up a gear with a high-impact, multi-city transit media campaign. The execution — spread across Bangalore, Delhi, and Gurugram — features branded public buses that carry the Helios identity through some of India’s busiest and most premium urban corridors.

As the asset management space becomes increasingly competitive, this transit OOH push is a strategic leap — making Helios Capital’s offerings visible to India’s most mobile and financially aware consumers.

Why Transit? Why Now?

Transit media has re-emerged as one of the most effective tools in financial brand-building, thanks to:

• ? City-wide movement and unmatched frequency

• ?️ Brand recall through repeated exposure across routes

• ? Hyperlocal targeting in premium neighborhoods and office zones

• ?️ Disruption-free attention during traffic stops and slow commutes

In cities like Bangalore, Delhi, and Gurugram — where long commutes and high vehicular density dominate — branded buses act as rolling billboards, driving brand recognition without relying on digital screens or attention spans.

The Cities: Mapping Opportunity with Movement

? Bangalore – India’s startup and tech capital, home to thousands of salaried professionals, mutual fund investors, and financial aspirants. Buses in areas like Koramangala, Whitefield, Indiranagar, and CBD (Central Business District) were chosen for maximum reach.

? Delhi – A diverse investor base spread across South Delhi, Connaught Place, and Rajouri Garden. Bus branding here ensured pan-demographic engagement, reaching both metro users and car commuters.

? Gurugram – A finance and fintech magnet where working professionals are constantly exploring smart investment options. Transit branding covered DLF Phase zones, Cyber Hub, MG Road, and Sohna Road corridors.

The Execution: Clean, Corporate, and Confident

The campaign design was anchored around trust, clarity, and aspiration, with creative elements featuring:

• ? The Helios Capital logo and tagline in clean white + navy palette

• ? Messaging that emphasized “smart investing”, “growth-focused asset management,” and “trust beyond numbers”

• ✅ Finishing in premium-grade bus vinyl wraps for weather durability and crisp visibility

The creative tone was mature, aspirational, and investor-friendly — aiming for confidence-building rather than hard-selling.

Target Audience: Financially Savvy, Urban, and On-the-Go

The Helios Capital campaign smartly targeted:

• ? Salaried professionals and CXOs commuting to tech parks and financial zones

• ? First-time investors looking for modern AMCs that think differently

• ? Young adults increasingly moving from savings to SIPs and mutual funds

• ? Passive audiences exposed to brand name recall across multiple touchpoints

With bus branding, Helios connected with these audiences organically, without interrupting their digital journeys — a rare advantage in today’s crowded ad ecosystem.

Why It Works: Building Brand Familiarity with Every Mile

In the mutual fund and investment world, trust and recall are everything.

OOH transit media ensures:

• ? Daily brand replays for regular commuters

• ? Extended secondary reach to vehicle passengers, pedestrians, and roadside audiences

• ? A sense of brand stability and omnipresence — essential for financial brands

• ? Seamless bridge between offline visibility and online lead generation (via QR codes or branded URLs)

This is more than visibility — it’s impression stacking, one bus route at a time.

Operational Excellence: Multi-City Execution, Seamless Rollout

The campaign was coordinated and executed across three major metros, requiring:

• ? City-wise vehicle sourcing and approvals

• ?️ Uniform branding, wrapping, and maintenance

• ? Proof-of-display and campaign monitoring across all three locations

• ? On-time rollout to align with marketing calendar and investor push periods

With zero visual disruption and consistent design language, Helios ensured its brand spoke the same language in every city, without compromise.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s leading OOH media buying and planning platform, trusted by top-tier brands for pan-India campaigns across transit, airport, metro, mall, and static OOH formats.

With deep experience in BFSI, fintech, and consumer tech, MyHoardings provides:

• ? Hyper-targeted transit mapping across Tier 1 & 2 cities

• ? Campaign tracking, proof-of-display, and ROI reporting

• ?️ Custom creative deployment and fabrication services

• ? Corporate-focused visibility strategies for finance and investment brands

? business@myhoardings.com
? 9953847639