How can brands utilize metro stations and trains for branding in post-COVID times?

Much like most of the country is gradually going back to its operations, the metro train service is also regaining operations in most of the cities. In fact, the metro services were resumed from September 7 in Delhi with precautionary measures. As the daily passengers are adjusting themselves with the new norms of commute, advertisers are also looking at outdoor branding with renewed vigor. As a result of the national lockdown, the outdoor branding options in the last six months suffered a huge blow. With the entire nation forced to live indoors, many branding campaigns had to be canceled or was kept on hold. Now that people are venturing out, marketers are getting back in the outdoor game too.

In their attempt to refurbish their campaign, advertisers are gradually veering towards transit and outdoor media campaigns. This also includes metro branding. Advertisers can utilize this opportunity to generate higher outreach. Metro service in any city is a dependable way of commute for thousands of passengers daily. Therefore, this gives metro branding an upper hand among all other kinds of transit options.

Besides the above, the nation is also gearing up for the upcoming festive season. The retail business is slowly getting back to life. Therefore, this could be the most appropriate time to invest in metro advertising. Through metro advertising, you will be able to give your audience immersive viewing experience. And now with all the mandatory COVID norms, the brand interaction will even be higher. This is because people will have a closer view of brand ads with lesser distractions.

Indian cities which provide Metro Station Branding

How can you promote your brand through Metro Train Advertising?

There are several advertising options in metro branding through which you can capture the attention of the passengers. They are as mentioned:

• Metro train wrap ads,
• Interior panels in the trains,
• Metro station branding which includes hoardings, banners, back-lit panels, digital screens, standees, etc.
• Advertisement in the backside of the metro smart card,
• Playback of the brands’ AV on the LED Screens in the metro stations, etc.

So, get back in the game of mainstream business through metro branding and build the right brand paparazzi just before the festive season comes.

Metro Train advertising in India