As the Prime Minister announced on the 19th March to observe the ‘Janata Curfew’ on Sunday, March 22, Hikbe India took the onus of spreading the message to people. Consequently, the Ahmedabad media group screened the PM’s address on DOOH screens set up in local stores.
Dinesh Meghnani, the media group’s MD, stated that they took the assistance of National Handloom Corporation and a few local stores to carry out the campaign. These local stores have the provision of Hikbe Media’s Cloud Broadcasting Televisions. Hikbe Media wanted to do their part in spreading the message of Janata Curfew among people. In his address, the PM asked people to stay safe and indoors and to thank the health care workers. So, Hikbe Media ran the advertising campaign till March 21 in around 25 locations all across Ahmedabad.