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The Railway Display Network of Bengaluru makes OOH its source for spreading awareness

3 min read
The Railway Display Network of Bengaluru makes OOH its source for spreading awareness

As India enters the third stage of the COVID-19 pandemic, South-Western Railway also takes up the responsibility of public messaging. The Bengaluru division of the SW Railway acknowledges the power and the capacity of OOH media in broadcasting. So, to use out-of-home media as an effective tool, the RDN in Bengaluru is broadcasting pivotal information to tackle COVID-19. Sharma Srishti Energy, a wing of the Srishti Group, is the primary force behind the DOOH media installation. The Srishti group has been proactively spreading awareness from the very first month of the DOOH installation. They hope to utilize their resources to help people fight the pandemic disease.

The RDN (Railway Display Network) is displaying train timings and live train running status along with updated information related to COVID-19. Furthermore, the SW Railways have now given the green signal to implement the DOOH media system in 32 railway stations across the Bengaluru Division. For instance, KSR Bangalore City Railway Station has acquired the executive advertising rights for the RDN for 10 years.

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The high-quality digital screens have been mounted on vantage positions in all the 32 railway stations. Consequently, this will ensure that maximum passengers come in the influence of information broadcasted on these screens at each station. Through this initiative, the Srishti Group plans to actively engage in public messaging and provide the right information to cut down the spread of the novel Coronavirus among people.

FAQ’s for Industry News (Advertising & Marketing) –

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Main outdoor advertising formats include –

  1. OOH Hoardings.
  2. Unipoles.
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.

Is Print media on the death bed when we compare it to growing Digital media?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Below are the top 5 news portals covering ad, marketing and PR related news.

Afaqs.com

Adgully.com

Exchange4Media.com

Bestmediainfo.com

Campaignindia.in

You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

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