As India enters the third stage of the COVID-19 pandemic, South-Western Railway also takes up the responsibility of public messaging. The Bengaluru division of the SW Railway acknowledges the power and the capacity of OOH media in broadcasting. So, to use out-of-home media as an effective tool, the RDN in Bengaluru is broadcasting pivotal information to tackle COVID-19. Sharma Srishti Energy, a wing of the Srishti Group, is the primary force behind the DOOH media installation. The Srishti group has been proactively spreading awareness from the very first month of the DOOH installation. They hope to utilize their resources to help people fight the pandemic disease.
The RDN (Railway Display Network) is displaying train timings and live train running status along with updated information related to COVID-19. Furthermore, the SW Railways have now given the green signal to implement the DOOH media system in 32 railway stations across the Bengaluru Division. For instance, KSR Bangalore City Railway Station has acquired the executive advertising rights for the RDN for 10 years.
The high-quality digital screens have been mounted on vantage positions in all the 32 railway stations. Consequently, this will ensure that maximum passengers come in the influence of information broadcasted on these screens at each station. Through this initiative, the Srishti Group plans to actively engage in public messaging and provide the right information to cut down the spread of the novel Coronavirus among people.