How Hoardings in Kolkata are the best branding tool for advertisers?
Out of Home Advertising (OOH):
Outdoor hoarding advertising is considered to be the best and highly recommended medium chosen by a lot of business owners or marketing agencies. As its name suggests, it is the promotion method done outside, a wise option to create lead conversion very quickly.
Outdoor is the most suitable place where the business owner has full authority over the ad space. He/she can promote their services in a very influencing manner to attract the clients and is therefore viewed as very useful.
What is a OOH Hoarding?
Hoarding is a UK term, used in many parts of the world. It quite resembles with billboard but varies in a few aspects. Hoarding is a large board or temporary fence-like structure placed at the side of a road or on the side of a building. It is mainly used for displaying advertisements and posters. Hoardings with visually appealing and striking ads will garner the attention of a massive number of crowd and helps to create a positive influence in branding the business.
Kolkata, also known as Calcutta, is the capital of the Indian state of West Bengal. Kolkata is the principal commercial and financial centre of East and North-East India. Significant businesses are incorporated in Kolkata as their hub of operations. It is located on the east bank of the Hooghly River. As of 2014, the population was estimated to be 4.6 million, which earned it the name of 7th most populous city in India. It’s been said that, by 2025, the Kolkata urban area will have an estimated population of 20.1 million.
In Kolkata, people consider travelling in public transport- such as trams, Metro, buses, yellow cabs, safer and economical – than to go in their own car/two-wheeler. The population in Kolkata is drastically increasing, which leads to substantial traffic moments. All these facts make the OOH advertising medium more engaging in Kolkata.
How Hoardings in Kolkata provide best visibility and ROI for marketing budget spends ?
- Outdoor advertising is one of the most reliable ways to increase business traffic in Kolkata.
- While the customers are out there, waiting in traffic or commuting from one place to another – OOH prompts the buyers of the brand & if they feel relatable, then you have gained a customer.
- It’s an excellent option for creating awareness for a new brand/new campaign/new product extension etc.
- When people see a brand on a big hoarding, it does subconsciously add to how big you think the brand is. Thus, making your potential buyers feel that you are already a big brand.
- As a business owner, you get to choose your target locality, which is very important for a successful campaign. By choosing Hoarding method, you can precisely reach your target audience.
- If your primary target is to attract local people, then advertising in a local market will be far more sufficient to lure buyers. If you aim to reach customers more than a city, displaying advertisements on national highways is a perfect choice. The Hoarding is the best tool to advertise as it has excellent potential to attract customers. The Return on investment (ROI) of marketing is exceptional.
- Engaging hoardings and pops ensure instant brand recognition and tremendous recall value.
Henceforth for ease of access, we at MyHoardings have categorically arranged the best possible options for you to easily decide the most suitable outdoor advertising medium for your business. Contact us at +91 995384-7639 to know more or to plan your campaign.
FAQ’s for Outdoor Hoarding Advertisement –
|What is Outdoor Advertising?||All forms of advertising which is carried out outdoors,eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.|
|What is the meaning of outdoor advertising and main forms of Outdoor Advertising in India?||Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well.|
|What are Hoardings?||Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.|
|Are all the roadside Hoardings are legal?||No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.|
|What are the parameters that decide rentals of outdoor Billboards / Hoardings in India?||Prices of hoardings in India are decided by location,size,lit/non-lit, number of footfalls in vicinity or the traffic etc.|
|How can I book Hoardings online in India ?||MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings, location of the Hoardings,the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the Hoardings you have selected.|
|How do we know whether a particular Hoarding is available in India for the tenure I am looking out?||MyHoardings.com will provide you campaign start and end date images.We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.|
|What are the types of advertising apart from Outdoor Hoarding advertisement?||Apart from Outdoor hoarding, there are various types of advertisement options available to promote one’s product / services like Newspaper advertising, Radio advertising, TV advertising, Digital advertising, Cinema screen advertising, Mall advertising, IT Tech Park advertising and various Transit Media advertising like Bus branding, Car advertising, Train advertising, Mobile van advertising and Auto Rickshaw advertising in India.|
|What is the average cost of Hoardings in India?||Average cost of advertising on Hoardings depends on many parameters like, The locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.|
|What is the minimum period for which a hoarding can be booked?||It again depends on various factors. Usually average size Holdings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.|
|What are the disadvantages of outdoor advertising?||Outdoor advertising provide brand visibility only when people move out or while they travel. Usually the time spend by a commuter to watch an outdoor billboard is very less and NOT more than couple of seconds in most of cases unlike other modes of brand advertisement like Digital advertising, advertising at metro stations and inside RWA apartment lifts.|
|What is different between Lit and Non-Lit billboards / hoardings in India ?||Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.|
|What is the difference between Front Lit and Backlit hoardings?||Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.|
|What are the costs involved in a booking of Outdoor Hoardings advertisement space in India?||Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra)|
|Who will take care of printing and mounting of creative that will be installed on the hoardings?||MyHoardings.com will be happy to be your End-to-End advertisement partner in India . We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.|
|What are advantages and disadvantages of advertising?||Advantages of advertising include Educating clients,tackling competition and elimination of multiple layers of middle-man. On the other hand cons of outdoor advertising include making survival of small businesses difficult, increasing cost of product/services, visual pollution etc.|
|What is the minimum quantity to be ordered if we want to book billboards for advertising our brand?||Usually a single Hoarding can be booked for advertising purposes.|
|What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?||In case of natural disasters when the add on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.|
|Can we change the creative during the campaign is live?||Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.|
Outdoor Advertising Rates in Kolkata
|Mode of Advertising||Size (In Sq. Feet)||Rates ( Start from)|
|Bus Shelter||12x8||₹ 1,20,000|
|Metro Pillar||12x8||₹ 18,000|
|Digital OOH||10x10||₹ 30,000|