How Hoardings in Kolkata are the best branding tool for advertisers?
Out of Home Advertising (OOH):
Outdoor hoarding advertising is considered to be the best and highly recommended medium chosen by a lot of business owners or marketing agencies. As its name suggests, it is the promotion method done outside, a wise option to create lead conversion very quickly.
Outdoor is the most suitable place where the business owner has full authority over the ad space. He/she can promote their services in a very influencing manner to attract the clients and is therefore viewed as very useful.
What is a OOH Hoarding?
Hoarding is a UK term, used in many parts of the world. It quite resembles with billboard but varies in a few aspects. Hoarding is a large board or temporary fence-like structure placed at the side of a road or on the side of a building. It is mainly used for displaying advertisements and posters. Hoardings with visually appealing and striking ads will garner the attention of a massive number of crowd and helps to create a positive influence in branding the business.
Kolkata, also known as Calcutta, is the capital of the Indian state of West Bengal. Kolkata is the principal commercial and financial centre of East and North-East India. Significant businesses are incorporated in Kolkata as their hub of operations. It is located on the east bank of the Hooghly River. As of 2014, the population was estimated to be 4.6 million, which earned it the name of 7th most populous city in India. It’s been said that, by 2025, the Kolkata urban area will have an estimated population of 20.1 million.
In Kolkata, people consider travelling in public transport- such as trams, Metro, buses, yellow cabs, safer and economical – than to go in their own car/two-wheeler. The population in Kolkata is drastically increasing, which leads to substantial traffic moments. All these facts make the OOH advertising medium more engaging in Kolkata.
How Hoardings in Kolkata provide best visibility and ROI for marketing budget spends ?
- Outdoor advertising is one of the most reliable ways to increase business traffic in Kolkata.
- While the customers are out there, waiting in traffic or commuting from one place to another – OOH prompts the buyers of the brand & if they feel relatable, then you have gained a customer.
- It’s an excellent option for creating awareness for a new brand/new campaign/new product extension etc.
- When people see a brand on a big hoarding, it does subconsciously add to how big you think the brand is. Thus, making your potential buyers feel that you are already a big brand.
- As a business owner, you get to choose your target locality, which is very important for a successful campaign. By choosing Hoarding method, you can precisely reach your target audience.
- If your primary target is to attract local people, then advertising in a local market will be far more sufficient to lure buyers. If you aim to reach customers more than a city, displaying advertisements on national highways is a perfect choice. The Hoarding is the best tool to advertise as it has excellent potential to attract customers. The Return on investment (ROI) of marketing is exceptional.
- Engaging hoardings and pops ensure instant brand recognition and tremendous recall value.
Henceforth for ease of access, we at MyHoardings have categorically arranged the best possible options for you to easily decide the most suitable outdoor advertising medium for your business. Contact us at +91 995384-7639 to know more or to plan your campaign.