Chennai is a fast-growing metro with people both from within the state and out of it, living and working here. This is a fertile ground for promoting your product. People are willing to try new products and that is what makes this city attractive to companies. The city has people moving on the streets almost throughout the day and this makes it an ideal place for outdoor advertising.
Get Wider Reach With Outdoor Advertising
It has been proved that outdoor advertising is more effective than many other types of promotion. It is not something that people can avoid by turning a page or changing the channel. Repeated exposure to such ads reinforces the image of your brand in the consumers’ minds. This type of product promotion helps companies to target specific consumer segments by locality, age, or sex.
The other advantage of advertising outdoors is that it can be customized to a brand’s need. Depending on the financial resources, organizations can choose from a wide variety of media. Different industries can also choose different methods of promoting their products depending on their customer segment. There are different types of outdoor media to promote your products.
Different Types Of Outdoor Advertising
Hoardings / Billboards
Hoardings are still one of the most popular methods of product promotion in Chennai. Hoardings have evolved much from those that were hand-painted and didn’t always convey a brand’s image in the best way. Today, digital printers help produce hoardings of the highest quality. Hoardings placed strategically can give a boost to your brand’s sales.
Chennaiites still use buses a lot despite the availability of suburban trains and metro services. Advertising on bus shelters is a sure way to get the attention of diverse consumer segments. This is a cost-effective way of advertising and will deliver the required results. These ads are seen by everyone who uses the road.
With hoardings, you still have to wait for your audience to come to them. This is where mobile billboards become more effective. These are banners that are mounted on trucks. They can be made in different designs. Those with lighting are very effective as they move around at night attracting the attention of everyone.
Bus / Auto / Taxi Branding
Buses, auto-rickshaws, and taxis provide excellent platforms for advertising. These vehicles keep moving in the busy areas of Chennai. Any advertisement on them will get a good exposure. They will be seen by a wide variety of consumers. You can choose the size of the ads and the number of vehicles depending on the availability of funds.
This is yet another effective medium for outdoor advertising. They are very economical and will have excellent visibility. Seeing the same brand name continuously on the boards fixed to road dividers will improve brand recall greatly. Companies can choose the locality where they get maximum visibility to their target audience.
The above are a few ways to promote your business in Chennai. There are also many digital marketing firms that can give brands a wide reach to customers online.