Large OOH Billboards in Mumbai by Indigo Airlines !!
IndiGo has been strengthening up its International Flights plan and recently launched three international services including daily non-stop flights from Mumbai to Jeddah. To promote this launch IndiGo campaigned in Mumbai in full swing and deployed OOH Billboards in Mumbai.
During the launch of these flights William Boulter, chief commercial officer, Indigo
said “Mumbai is the commercial hub of India and we see great potential connecting the Middle-East with this city” .
Big Blue hoardings with the same theme were seen in places like Marine drive, Prabhadevi, Santacruz, Kandivali. The usage of OOH ads and Big Hoardings by the road side and in the most populated places were deployed to ensure maximum attention with the vision to launch this campaign with full throttle and we are sure that the results have been successfully achieved. Global strategically worked for Indigo and helped brand from planning to executing of this campaign.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.