Sangeetha Mobiles going BIG with Newspaper Advertising for Anniversary Sale !!
Sangeetha mobiles, is one of largest multi-brand Mobile retail chain dealing in international and national mobiles phone and accessories. Sangeetha Mobiles is celebrating its 45th anniversary and in lieu of the same they have launched the anniversary sale. From over a decade Sangeetha has been launching the anniversary sale every year which has proven to be a big success in increasing the footfall. They have been spending big on marketing and advertisements to ensure that this annual occasion does not go unnoticed. They are offering big cash back rewards and greats deals on exchange offers.
They have utilized a big space in the daily newspaper of Bangalore and have launched many such ads in all leading newspapers were published in order to attract the consumer so they can take full advantage of this annual sale.
MyHoardings have expertise in Newspaper advertising and other print format advertising such as Magazine Advertising. Innovative strategy and advertising mechanism are at the core when is come to ensure immediate results can be achieved so the business and consumer both can reap the benefits of the annual sale.
MyHoardings has been skilled enough to understand the vision of the business and prepare a strategy to market the products in desired fashion.
List of Top Newspapers in India
|The Times of India||English||Mumbai|
|Hindustan Dainik||Hindi||New Delhi|
Few things that has to be considered while planning the Newspaper marketing strategy –
- Plan beforehand – Do not wait too long for creating and make it an effort to win consumer loyalty as that goes a long way. Preplan and have a solid inventory so you can make sure which product and deal you want to publicize the most.
- Planning before and even when the sale is going is important, so do not stop there and continue to publicize the deals and use integrated marketing strategy like it was done in this case where full page ads with solid graphics and images were used in newspaper ads to put up a great show.
In order to do this successfully one needs to spreads the word as much as possible so a series of ads lined up daily is very crucial which was taken care of in case of Sangeetha Mobiles Annual sale.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
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Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.