Large OOH Billboards in Mumbai by Indigo Airlines !!
IndiGo has been strengthening up its International Flights plan and recently launched three international services including daily non-stop flights from Mumbai to Jeddah. To promote this launch IndiGo campaigned in Mumbai in full swing and deployed OOH Billboards in all major parts of Mumbai.
During the launch of these flights William Boulter, chief commercial officer, Indigo
said “Mumbai is the commercial hub of India and we see great potential connecting the Middle-East with this city” .
Big Blue hoardings with the same theme were seen in places like Marine drive, Prabhadevi, Santacruz, Kandivali. The usage of OOH ads and Big Hoardings by the road side and in the most populated places were deployed to ensure maximum attention with the vision to launch this campaign with full throttle and we are sure that the results have been successfully achieved. Global strategically worked for Indigo and helped brand from planning to executing of this campaign.