Irth Debuts Mumbai’s First-Ever 3D Billboard with Striking OOH Campaign

Luxury branding meets outdoor innovation as Irth, the premium handbag brand from the House of Titan, has launched a stunning OOH campaign in Mumbai—featuring the city’s first-ever 3D billboard experience.

The campaign positions Irth not only as a style leader but also as a pioneer in experiential OOH marketing, setting a new standard for how fashion brands can engage urban audiences.

? About Irth: A Luxury Statement from Titan

Irth is the House of Titan’s foray into premium handbags, offering collections that combine craftsmanship, elegance, and modern design sensibilities. With Titan’s heritage in trust and quality, Irth has been able to carve its niche in the competitive fashion accessories segment, appealing to:

• Urban women seeking sophisticated yet functional handbags

• Young professionals and lifestyle enthusiasts with a taste for premium fashion

• Consumers looking for quality alternatives to global luxury labels

The new OOH campaign reinforces this positioning, signaling Irth’s intent to own visibility in India’s fashion capital.

? The Innovation: Mumbai’s First-Ever 3D Billboard

The campaign’s centerpiece is a 3D billboard—a first-of-its-kind for Mumbai’s outdoor advertising landscape.

Placed at a prime, high-footfall urban location, the billboard uses 3D anamorphic technology to create lifelike visuals of Irth’s handbags, making them appear as though they are emerging out of the screen into real space.

This format delivers:

• ? Unmissable street-level engagement

• ? Organic virality as passersby record and share the spectacle

• ? Premium association for Irth as an innovator and trendsetter

By choosing 3D OOH, Irth places itself alongside global luxury brands that have embraced similar formats in New York, Tokyo, and London.

? Target Audience: Where Luxury Meets Everyday Visibility

Mumbai, with its cosmopolitan mix of working professionals, HNIs, and trend-driven youth, provides the ideal stage for Irth’s outdoor push.

The campaign focuses on:

• Affluent neighborhoods and retail districts – Bandra, Lower Parel, and South Mumbai

• High-traffic commuter corridors – ensuring repeat impressions among office-goers

• Lifestyle zones – malls, dining, and entertainment hubs where aspirational buying decisions are formed

This targeting ensures Irth’s brand storytelling meets its most relevant audience base at the right time and place.

? Creative Concept: Fashion in Motion

The creative execution of the campaign reflects Irth’s brand essence of luxury, innovation, and modernity.

Key elements:

• ? Handbag cutouts in bold 3D visuals creating lifelike depth

• ✨ Premium color palettes and textures replicating real leather and craftsmanship

• ? Minimalist copy emphasizing elegance and authenticity

• ? Digital callouts with QR codes linking to Irth’s online store and lookbooks

This fusion of aesthetics and interactivity ensures both visual appeal and functional call-to-action.

? Why 3D OOH is a Game-Changer for Fashion Branding

Fashion thrives on visual impact and memorability. Traditional OOH formats provide scale, but 3D technology creates awe and shareability.

For Irth, the advantages include:

• Breaking advertising fatigue – Standing out in Mumbai’s crowded OOH scene

• Earning digital amplification – Viewers sharing videos extends campaign reach beyond physical space

• Premium positioning – Associating the brand with global trends in outdoor media

• Category disruption – Moving handbags from shelf to street spectacle

? MyHoardings Perspective: India’s OOH Market Embraces Innovation

At MyHoardings, we’ve tracked the evolution of India’s OOH industry—from static billboards to digital, and now 3D anamorphic innovations.

The Irth campaign is a milestone, proving that Indian luxury and lifestyle brands are ready to invest in cutting-edge formats.

For premium categories—be it fashion, automobiles, or tech—this shift signals that OOH is no longer just about reach, but about experience and emotional recall.

? Partner with MyHoardings for Innovative OOH Campaigns

If your brand is looking to own conversations with breakthrough formats like 3D billboards, MyHoardings offers:

• ? Exclusive access to premium OOH locations across Indian metros

• ? Creative consultation for immersive 3D and DOOH campaigns

• ? End-to-end planning, execution, and monitoring

• ? Category-exclusive campaigns to give your brand an uncluttered voice

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Website: www.myhoardings.com

? Conclusion: Irth’s 3D Billboard Campaign Redefines Premium OOH in India

With this bold step, Irth has not only launched a campaign—it has launched a conversation. By choosing Mumbai’s first-ever 3D billboard, the brand establishes itself as an innovator, a disruptor, and a premium fashion voice.

As audiences stop, watch, and share, Irth proves that the future of luxury branding lies at the intersection of creativity, technology, and culture.