K-Pra Foods Turns Heads with Zesty Auto Hood Advertising Blitz

In a delightful fusion of flavor and mobility, K-Pra Foods has taken its brand to the streets — quite literally — with a spicy new Auto Hood Advertising campaign that’s got commuters craving more.
As city roads buzz with traffic and chaos, these bright, flavorful auto rickshaw hoods have cut through the noise — bringing visibility, recall, and mouth-watering curiosity straight to the masses.

This hyperlocal outdoor campaign, executed across key urban pockets, showcases how regional food brands can leverage transit media to make a massive branding impact — especially in cities where autos are the lifeblood of mobility.

Campaign Objective: Flavor Meets Frequency

K-Pra Foods, known for its range of ready mixes, spices, and traditional Maharashtrian snacks, launched this campaign with a single goal in mind — get closer to the customer.
And what better medium than the auto rickshaw — a moving canvas that travels through every corner of the city, interacting with a diverse consumer base daily.

The auto hoods were designed to deliver:

• High-frequency visibility in residential and market zones

• Mobile recall for an impulse-led food category

• Regional emotional connect using colors and design motifs inspired by Indian kitchens

From a branding standpoint, it’s a full recipe: mobility, memorability, and market penetration.

Creative Strategy: Bright, Bold, and Bhuna-Hua!

Every K-Pra-branded auto hood pops with a design that screams flavor-first. The visual layout includes:

• Rich food photography featuring iconic K-Pra dishes like poha mix, batata vada premix, and instant chutneys

• Taglines such as “Tandoori ka Tadka, Har Mod Pe” and “K-Pra Hai Toh Swad Pakka!”

• Spice trails and turmeric splash effects, creating a vibrant, aromatic aesthetic

• Strong logo placement and regional flavor cues in both English and local scripts

It’s not just a message. It’s a visual aroma on wheels.

Coverage Zones: Where the Audience Truly Is

The campaign was launched across high-density food-loving regions, including:

• Local markets and vegetable zones

• Middle-income residential colonies

• College and hostel areas

• Street food hubs and evening snack belts

These areas offer maximum footfall from K-Pra’s primary audience — homemakers, students, and working professionals who prefer traditional taste with modern convenience.

With hundreds of autos crisscrossing these streets, the campaign ensured every neighborhood got a whiff of the brand.

Why Auto Hood Ads Work So Well for FMCG

Auto branding is one of the most underutilized assets in the OOH world — and this campaign proves just how powerful it can be when used right.

• Hyperlocal Reach: Autos go where billboards can’t — narrow lanes, colonies, and bazaars

• Mobile Awareness: Visibility isn’t restricted to one point — the brand travels across consumer geographies

• Affordability with Frequency: For FMCG brands, it offers ROI that rivals digital spends

• Non-Intrusive Yet Persistent: Autos blend into daily life but repeat impressions build strong recall

For a brand like K-Pra Foods, which relies on everyday kitchen association, this was a perfect fit.

Consumer Response: Recognition with a Side of Hunger

The campaign quickly started generating buzz across social channels. Passengers, pedestrians, and foodies alike took notice:

• Locals began posting photos of “spotted” K-Pra autos, tagging their favorite products

• Retail partners reported an uptick in on-shelf pick-ups of newly advertised SKUs

• Regional pride sentiment was strong — many residents saw K-Pra’s visibility as a celebration of local flavors

A college student tweeted:
“Every time I see that yellow K-Pra auto, I remember I’m out of poha at home!”

Mission accomplished.

Distribution Channel Sync: Ads That Lead to Action

The campaign cleverly aligned its route plans with retail partner locations and grocery clusters. The auto branding was supported by:

• In-shop shelf wobblers and posters

• QR codes on hoods linking to recipe videos and nearest store locators

• Weekend tasting drives in residential areas featuring brand autos with food carts

This 360-degree approach turned passive viewing into active buying.

What’s Cooking Next for K-Pra Foods?

Riding on the success of this auto branding phase, K-Pra is gearing up for:

• DOOH campaigns at transit hubs and railway stations

• Bus panel advertising in tier-2 towns

• Regional influencer collaborations with recipe creators

• Society-level RWA sampling drives

The brand has tasted success — and it’s hungry for more.

About MyHoardings

MyHoardings (www.myhoardings.com) is a pan-India outdoor and transit media agency specializing in hoardings, auto branding, metro station ads, DOOH, and society activations. From creative strategy to hyperlocal execution, MyHoardings helps brands reach audiences where they live, move, and shop.

📧 business@myhoardings.com
📞 9953847639