Merino, one of India’s leading names in surface solutions, laminates, and lifestyle materials, has unveiled a striking outdoor campaign in Delhi, strategically placed on the Naraina Flyover.

Executed by MyHoardings, the campaign highlights Merino Expressions Kitchens with the tagline “Art by Nature”, reflecting the brand’s philosophy of blending aesthetic excellence with functional innovation.

The creative captures a lifestyle-driven kitchen setup with a premium finish, ensuring Merino is positioned as not just a product provider but a curator of aspirational living.

📍 Why Naraina Flyover?

The Naraina Flyover is one of Delhi’s most strategic outdoor locations for OOH advertising:

• Heavy traffic density – Thousands of vehicles cross daily, from commuters to intercity traffic.

• Affluent catchment – The flyover connects business districts, industrial zones, and residential hubs.

• Extended dwell time – Regular congestion ensures motorists have ample time to notice and register the message.

• Visibility factor – The site offers long, clear visibility making it impossible to miss.

For Merino, this placement guarantees repeated impressions among high-value audiences and a strong recall factor during the city’s festive buying season.

🎨 Creative Execution: Minimal, Modern & Memorable

The hoarding’s creative execution embodies simplicity with impact:

• Large kitchen visual: Immediately communicates Merino’s lifestyle offering.

• Clean layout: Minimal text ensures the focus remains on design and quality.

• Premium lifestyle feel: Positions Merino as a brand for aspirational consumers.

• Bold pricing highlight: The starting price displayed ensures relatability across audience segments.

This combination makes the hoarding aspirational yet accessible, appealing to both high-end buyers and value-conscious customers.

🎯 Campaign Objectives

1. Reinforce Merino’s positioning as a lifestyle and design-driven brand.

2. Reach high-income urban audiences in one of Delhi’s busiest corridors.

3. Create strong visual recall through high-traffic, high-dwell-time OOH.

4. Support festive season sales and enquiries for Merino Expressions Kitchens.

📊 Impact Potential

• Daily Reach: With Naraina Flyover’s traffic load, the hoarding influences lakhs of commuters weekly.

• Premium Resonance: The campaign taps into affluent family decision-makers seeking kitchen and home upgrades.

• Festive Season Advantage: Executed just before festive buying peaks, the campaign aligns with consumer purchase intent.

• Long-Term Recall: The flyover’s repeated exposure ensures brand familiarity even beyond the festive window.

This campaign ensures Merino isn’t just a product name but becomes a top-of-mind lifestyle brand.

🧠 The MyHoardings Perspective: Why This Campaign Works

At MyHoardings, we believe the Merino Naraina Flyover activation is a case study in effective OOH planning:

✅ Location strategy – Naraina Flyover offers both visibility and audience relevance.
✅ Timing – Executed ahead of the festive season, when home and lifestyle spends rise.
✅ Creative clarity – Focused messaging with lifestyle-driven visuals makes the hoarding stand out.
✅ Client objectives met – Awareness, aspiration, and action all tied into one placement.

This execution reflects MyHoardings’ expertise in selecting premium sites that marry brand storytelling with audience impact.

📢 Want to Elevate Your Brand with Premium OOH?

At MyHoardings, we help brands like Merino achieve unmissable outdoor visibility through:

• 🏙️ High-traffic billboards & flyover hoardings

• ✈️ Premium airport advertising

• 🚇 Metro train & station branding

• 🚍 Transit formats like buses, autos & cabs

• 📊 End-to-end campaign planning and execution

📞 Call/WhatsApp: +91 995384-7639
📧 Email: business@myhoardings.com
🌐 Visit: www.myhoardings.com

🏁 Conclusion: Merino Commands Attention on Naraina Flyover

With its ‘Art by Nature’ OOH campaign on Naraina Flyover, executed by MyHoardings, Merino has successfully blended design inspiration with strategic visibility.

By positioning itself on one of Delhi’s busiest routes, the brand ensures its lifestyle-driven message reaches lakhs of daily commuters, sparking aspiration and driving festive demand.

It’s a reminder that great locations, paired with strong creative, make outdoor media one of the most powerful brand-building tools.