Mithila Institute of Management Strengthens Brand Visibility with Unipole and Hoarding Campaign Across Bihar

Mithila Institute of Management (MIM), one of Bihar’s emerging educational institutions, has launched a high-impact outdoor campaign to strengthen its visibility across the state.

Executed by MyHoardings, the campaign spans Darbhanga, Madhubani, and Patna — three key urban and academic centers in Bihar. Using a combination of large-format hoardings and unipoles, MIM’s message reaches both students and parents during the crucial admission period.

Designed to connect with aspirational youth from the Mithila region, the campaign showcases MIM as a modern, career-oriented management institute rooted in local values yet focused on national competitiveness.

📍 Location Strategy: Three Cities, One Objective

The campaign’s strategic media selection ensures maximum reach and relevance across Bihar’s educational heartland:

• Darbhanga: Often referred to as the academic hub of North Bihar, Darbhanga is home to thousands of students preparing for management and professional courses.

• Madhubani: Known for its cultural legacy and growing student population, this location helps MIM connect with a youth base seeking local opportunities.

• Patna: As the state capital and education hotspot, Patna provides visibility among aspirants, working professionals, and families exploring higher education options.

By establishing a presence across these cities, the campaign ensures that MIM’s brand message travels from the regional core to the state capital, amplifying both credibility and awareness.

🎨 Creative Execution: Visibility with Purpose

The hoardings and unipoles installed across these cities carry bold, informative, and aspirational messaging that appeals directly to MIM’s target audience:

• Clean, academic-focused creatives featuring the institute’s name and core offerings.

• Bright colors and clear typography to ensure readability even from a distance.

• Imagery of young students and professionals, highlighting growth and career pathways.

• Prominent contact details and location information to convert visibility into action.

Each outdoor placement serves as a beacon for opportunity, reinforcing MIM’s promise of quality education and skill-oriented learning.

🎯 Campaign Objectives

1. Boost visibility and brand trust for Mithila Institute of Management across Bihar.

2. Engage students and parents ahead of the academic session.

3. Position MIM as a credible, forward-looking institute in the Mithila region.

4. Leverage outdoor media to drive walk-ins, admissions, and enquiries.

📊 Impact Potential

The unipole and hoarding campaign delivers a powerful mix of reach, repetition, and regional relevance:

• Mass exposure – With installations on key roads and intersections, the campaign connects with lakhs of daily commuters.

• Focused targeting – Locations near colleges, marketplaces, and transport hubs ensure proximity to the student community.

• Long-term recall – Fixed formats like unipoles provide continuous brand presence, building credibility over time.

• Seasonal advantage – Deployed during the academic enrollment window, the campaign ensures maximum conversion potential.

For a regional education brand like MIM, this OOH strategy ensures widespread awareness and strong recall across Bihar’s learning ecosystem.

🧠 The MyHoardings Perspective: OOH for Education Done Right

At MyHoardings, this campaign reflects how regional institutions can use outdoor media to build large-scale trust and visibility.

✅ Smart format mix – The combination of unipoles and hoardings balances reach and cost-effectiveness.
✅ Geographic precision – Darbhanga, Madhubani, and Patna cover both MIM’s core and expansion markets.
✅ Consistent brand identity – Uniform design and messaging ensure seamless recall across cities.
✅ Timing advantage – The campaign aligns perfectly with student decision-making cycles.

By choosing high-visibility media assets and community-relevant messaging, MyHoardings has helped MIM transform from a regional name to a statewide educational brand presence.

📢 About the Execution

The Mithila Institute of Management campaign was conceptualized, planned, and executed by MyHoardings, with installations across prime unipole and hoarding sites in Darbhanga, Madhubani, and Patna.

Each city’s placement was selected for maximum exposure, ensuring both brand reach and regional relatability.

🏁 Conclusion: MIM Strengthens Its Presence Across Bihar

With this multi-city outdoor campaign, Mithila Institute of Management has successfully blended education and outreach, taking its message of empowerment directly to students and families.

The use of high-impact unipoles and hoardings, executed by MyHoardings, ensures that MIM’s name becomes a familiar and trusted one across Bihar’s educational landscape.

As the new academic season approaches, MIM’s campaign stands as a model of effective regional brand communication, reminding students that their path to success can begin right here, in Bihar.