NUmed Super Speciality Hospital Establishes Its Brand Presence with Strategic OOH Campaign in Greater Noida

In an increasingly competitive healthcare landscape, trust, visibility, and top-of-mind recall are critical—especially for newly launched or growing hospitals. NUmed Super Speciality Hospital, now rising as a premier medical destination in Greater Noida West, is not just relying on clinical excellence to build its brand. With the help of Skite 360 Degree Advertising, the hospital has executed a targeted outdoor advertising campaign across Greater Noida and Ghaziabad—ensuring the community knows exactly where medical excellence resides.

Billboards placed at high-traffic locations now serve as visual beacons of trust and care, reinforcing NUmed’s mission to offer state-of-the-art healthcare with accessibility and transparency at its core.

Healthcare and Outdoor Advertising: The Power of Local Trust

Healthcare isn’t an impulse-driven category. It requires credibility, visibility, and a sense of reassurance—qualities that traditional media like OOH (Out-of-Home) can deliver with unmatched effectiveness. For NUmed, entering an expanding suburban market like Greater Noida West, billboard branding was not just a marketing decision—it was a strategic community introduction.

The campaign delivers two vital messages:

1. NUmed is now here.

2. Excellence in care is closer than you think.

Campaign Overview: Designed for Recall, Rooted in Trust

Executed by Skite 360 Degree Advertising, the campaign uses premium hoardings, strategically placed pole kiosks, and directional branding to create a web of high-frequency impressions. The visuals were intentionally kept clean, medical, and reassuring—with emphasis on:

• NUmed’s world-class infrastructure

• Availability of super speciality services

• Emergency and critical care readiness

• Easy accessibility from key localities in Greater Noida and Ghaziabad

With clear call-to-actions and prominent hospital branding, each billboard serves as a location marker and trust signal.

Targeted Placement in Growing Healthcare Markets

Greater Noida West and Ghaziabad represent a rapidly urbanizing belt—one that’s home to thousands of young families, working professionals, and retired citizens. While real estate and retail have surged, healthcare infrastructure is still consolidating, giving NUmed the perfect opportunity to position itself as the go-to hospital for the region.

Skite’s OOH strategy ensured placement across:

• Main arterial roads like Noida-Greater Noida Expressway and NH-24

• Near residential townships, schools, and commercial complexes

• Intersections with heavy traffic and slow vehicle movement

• Vicinity of metro stations, ensuring commuter visibility

This comprehensive coverage gives NUmed a dominant physical presence—even before a potential patient steps through the doors.

Creative Communication: More Than Just Medical

While most healthcare campaigns focus heavily on services or emergency readiness, NUmed’s outdoor strategy chooses to emphasize trust, infrastructure, and community integration. This positions the hospital not just as a medical facility, but as a pillar of the locality.

The creative messaging reinforces this idea through:

• Bold taglines like “Clinical Excellence Has Its Address”

• Images of clean, advanced facilities and experienced staff

• Simple contact and direction cues for first-time visitors

The branding is subtle, confident, and rooted in reliability, avoiding the fear-led or overly clinical tones that healthcare advertising often adopts.

OOH for Hospitals: Building Awareness That Heals

Hospitals rarely advertise just for the sake of visibility. Their campaigns must serve a deeper purpose—building awareness before the moment of need arises. In this regard, NUmed’s campaign has proven highly effective.

Local residents are already responding with increased:

• Walk-in inquiries and OPD registrations

• Recognition and recall during digital search

• Referrals through word-of-mouth awareness

The campaign is not only driving footfalls—it’s helping NUmed build a long-term brand presence in a city still growing its healthcare ecosystem.

Skite 360 Degree Advertising: Strategic Visibility Experts

The campaign’s seamless execution reflects the deep local expertise of Skite 360 Degree Advertising, a regional powerhouse known for its location intelligence, design clarity, and timely execution.

From site selection to creative deployment, Skite ensured every touchpoint delivered maximum impact, ensuring NUmed’s messaging reaches the right audience at the right time.

MyHoardings: OOH that Moves Minds

At MyHoardings, we empower brands—across sectors—to own the outdoors. From healthcare to education, FMCG to real estate, our Pan-India OOH network and strategic planning help you reach your audience when and where it matters most.

Whether you’re building trust or launching awareness, we’ll help you be seen and remembered.

? Call: 9953847639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com