AdOnMo Executes Hyperlocal Digital Screen Blitz for PALMONAS Across Pune

In the ever-evolving landscape of modern advertising, personalization and proximity have emerged as dominant forces—and the recent campaign by AdOnMo for PALMONAS is a shining example. In just one day, this high-intensity digital screen campaign reached thousands across Pune, leveraging hyperlocal precision to deliver big-brand visibility.

Executed across 1,575 residential societies, 98 corporate offices, and 18 WeWork spaces, this campaign was more than a media activation—it was a digital-first retail moment brought to life on city-wide screens.

PALMONAS: India’s Rising Demi-Fine Jewellery Brand

As a fast-growing name in the demi-fine jewelry segment, PALMONAS caters to a new-age audience that desires affordable elegance—blending high-end design with everyday wearability. To cut through the clutter in a crowded market, the brand partnered with AdOnMo, one of India’s leading digital OOH platforms, to take their message directly to the consumers—where they live, work, and unwind.

The campaign’s focus? Context, recall, and proximity-driven influence.

Campaign Format: Maximum Reach in Minimum Time

What made this campaign truly unique was its flash-style execution. Unlike prolonged campaigns stretched over weeks, PALMONAS chose a powerful one-day impact strategy that simultaneously activated:

• 1,575 residential society screens

• 98 corporate office lobby and lift panel screens

• 18 WeWork coworking community screens

This rapid rollout allowed the brand to own the day, becoming a citywide visual narrative that followed the consumer from morning to night—starting at home, moving to the workplace, and even showing up at shared working hubs.

Targeting with Precision: Why Pune?

Pune is one of India’s fastest-growing urban hubs, with a young, aspirational demographic that aligns perfectly with PALMONAS’ brand values. The city boasts:

• A large working millennial population

• A tech-savvy consumer base

• High adoption of online-first lifestyle brands

• Growing affinity toward lifestyle, fashion, and affordable luxury

By selecting Pune, PALMONAS ensured maximum resonance and ROI within a controlled and optimized geography.

AdOnMo’s Role: Tech-Driven DOOH at Scale

AdOnMo is reshaping Out-of-Home media by bringing programmatic intelligence to real-world screens. Through their platform, brands like PALMONAS can geo-target, schedule, and personalize messaging across a wide network of residential, commercial, and mobility-based screen clusters.

In this campaign, AdOnMo facilitated:

✅ Real-time campaign execution
✅ Precise audience segmentation (urban, working professionals, HNIs)
✅ Screen-wise performance monitoring
✅ Seamless brand creative deployment at scale

This day-long digital saturation model offered unmatched value by compressing exposure into a compact, high-attention window.

Creative Strategy: Clean, Elegant, and Aspirational

The campaign visuals mirrored PALMONAS’ brand tone—minimalist luxury. The creatives were designed to be clean, emotion-led, and visually soothing, showcasing:

• Key demi-fine jewelry pieces

• Elegant brand ambassadors in lifestyle shots

• A powerful tagline emphasizing “Luxury that fits your everyday”

• Direct call-to-action for website visits and app installs

The screen format used by AdOnMo allowed for dynamic and animated creative playback, making each exposure visually richer than static print or traditional billboards.

Hyperlocal Engagement: The Real Differentiator

Unlike mainstream OOH, digital screens inside societies and offices enable repeat brand exposure in daily routines. A consumer sees the ad in the elevator of their housing society in the morning, again at the workplace lobby during lunch, and once more at a coworking lounge by evening.

This rhythm of repetition isn’t just smart—it’s behaviorally aligned, delivering messaging when and where the consumer is most likely to engage or act.

The Results: Visibility Meets Velocity

While the campaign was just a one-day affair, its recall value and brand reinforcement far outpaced conventional formats. Early indicators post-campaign included:

• Spike in direct traffic to PALMONAS website and app

• Increased brand mentions in Pune-based social media chatter

• Stronger search visibility for the brand in the region

• Recognition as a trend-setting jewelry brand among working professionals

It also positioned PALMONAS as a tech-savvy, high-design brand in the lifestyle segment—appealing to the city’s younger, trend-conscious demographic.

MyHoardings: Powering OOH Breakthroughs

At MyHoardings, we work with brands and digital networks like AdOnMo to activate contextually relevant, high-performance outdoor campaigns. From luxury products to hyperlocal FMCG blitzes, we provide Pan-India OOH strategy, media planning, and execution with impact.

Want to make a bold impression like PALMONAS? Let’s plan your next breakthrough.

📞 Call: 9953847639
📧 Email: business@myhoardings.com
🌐 Visit: www.myhoardings.com