Bajaj Pulsar N160 Roars Through Aligarh with Bold OOH Campaign

When city streets meet streetfighter design, heads turn.
Bajaj Auto has rolled out a striking outdoor advertising campaign in Aligarh for its dynamic new entrant — the Bajaj Pulsar N160. Focused on showcasing its aggressive styling and street dominance, the campaign makes a commanding impression across high-traffic routes and youth-centric zones in the city.

The OOH strategy reflects Bajaj’s long-standing success with the Pulsar line, this time highlighting the N160’s next-gen attitude, twin-channel ABS, and muscular stance. In a rapidly growing two-wheeler market like Aligarh, this campaign not only builds buzz but aligns perfectly with the preferences of young riders and urban explorers.

The Campaign: Pulsar Power on Full Display

The visuals do all the talking — with the Pulsar N160 shown mid-motion in a bold black-and-red aesthetic that speaks of confidence, control, and raw street power. Taglines like:

“Rule Every Street.”
“Born to Dominate.”

…amplify the bike’s appeal among style-driven, performance-hungry riders. The campaign utilizes:

• ✅ Large-format billboards at key intersections and bypass roads

• ✅ Unipoles and bus shelter panels in high-commute college and retail zones

• ✅ Showroom-adjacent creatives for purchase funnel integration

• ✅ Backlit displays for nighttime impact

Every format is chosen to highlight the N160’s silhouette, signature tank, and projector headlamp design, making the bike instantly recognizable.

Why Aligarh? A Smart Move in a Growing Auto Hub

Aligarh is an emerging urban cluster where youth mobility, aspirational purchases, and two-wheeler demand are on the rise. Bajaj’s regional OOH strategy targets:

• ? College students from institutions like AMU and engineering colleges

• ?️ Young professionals and daily commuters upgrading from 100-125cc bikes

• ? Retail-oriented families looking for reliable performance and street appeal

With the campaign strategically placed across university areas, transport hubs, and market corridors, it maximizes both recall and relevance.

Product Spotlight: The Streetfighter Redefined

The Pulsar N160 stands out for its:

• ? 160.82cc oil-cooled engine delivering 16 PS of power

• ?️ Dual-channel ABS — a segment-first safety feature

• ?️ Infinity display console with gear shift indicator and distance-to-empty

• ? Underbelly exhaust and LED projector headlamp

The OOH messaging reflects a fusion of design and discipline, communicating that the N160 isn’t just a bike — it’s a statement of street control and evolved engineering.

From OOH to Test Ride: Driving Real Action

The campaign isn’t just about visibility. It integrates with:

• ? Showroom-level promotions and enquiry point branding

• ? QR-enabled pole kiosks linking to product videos and test ride booking

• ? Geo-targeted engagement through nearby mall activations and fuel station branding

This 360-degree execution strategy ensures that OOH impact converts to dealership walk-ins and test rides.

Regional Impact: Real Reach, Real Riders

Within just days of the rollout, the campaign has:

• Captured 80,000+ daily impressions across high-density traffic points

• Seen a visible rise in dealership traffic in and around Aligarh

• Sparked conversations on local biking groups and auto forums

The branding taps directly into the aspiration cycle of Tier 2 India — blending affordability with aggressive design and performance appeal.

Bajaj’s Positioning: Reclaiming the Streets

The Pulsar brand has always spoken the language of youth — and with the N160, it adds refinement, safety, and smarter technology to its street DNA. By launching in Aligarh, Bajaj signals that brand loyalty and product evolution are alive and thriving beyond metro cities.

This campaign proves that regional OOH media still drives powerful brand conversations, especially in cities where personal mobility is both a necessity and an expression of style.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s trusted partner for regional and national OOH execution. With expertise in automotive branding, static and transit formats, showroom-linked activations, and campus proximity ads, MyHoardings helps brands unlock real visibility in the markets that matter.

From Tier 1 to Tier 3, they handle planning, media buying, execution, and real-time tracking — ensuring brands move faster, reach deeper, and stay top-of-mind.

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