A Celebrated Campaign: Ravichandran Ashwin Hoarding Captivates 5 Lakh+ Commuters at MGR Central

Outdoor advertising continues to evolve with star power and strategic placements—and one recent campaign has turned heads for all the right reasons. A high-impact hoarding featuring none other than cricketing legend Mr. Ravichandran Ashwin has gone live at a prime location: one of the entrances and concourse areas of Puratchi Thalaivar Dr. M.G. Ramachandran Central Railway Station, Chennai.

With over 5 lakh daily commuters, this railway station is one of India’s busiest transit points. Strategically positioning a campaign in this space ensures brands don’t just get visibility—they get influence, repetition, and powerful public engagement. This campaign, powered by a separate media agency, serves as a classic case of aligning celebrity brand value with high-footfall public infrastructure.

Ravichandran Ashwin: The Face of Inner Strength

Cricket fans and commuters alike are pausing to admire the striking visual of Mr. Ravichandran Ashwin, an icon of resilience and brilliance in Indian cricket. As a brand ambassador, Ashwin symbolizes discipline, consistency, and performance—qualities that resonate deeply with everyday Indians, especially in a high-energy environment like a railway station.

The hoarding design highlights his incredible achievements:

• 6 Test centuries, rare for a bowler

• Becoming the fastest Indian bowler to reach 500 wickets

These milestones are not just numbers—they’re a narrative of inner strength and relentless perseverance, exactly the kind of inspiration a brand can embody and promote in such an expansive public space.

Strategic Location: Why MGR Central?

Puratchi Thalaivar Dr. M.G. Ramachandran Central Railway Station—commonly known as MGR Central—is more than a travel hub; it’s a convergence of cultures, professions, and demographics.

With:

• Thousands of inbound and outbound passengers daily

• Corporate employees, students, tourists, and local travelers

• A steady movement of suburban rail users from concourse corridors

…advertising here translates to diverse audience exposure, repeat visibility, and long dwell-time engagement—everything a brand seeks in a public display medium.

The hoardings placed at station entrances and concourse areas are unmissable. As people enter or exit the station, their gaze naturally aligns with these large, colorful visuals, making message absorption seamless.

Messaging That Inspires Movement

This campaign isn’t just about celebrity appeal—it’s about connecting personal achievement with public motivation. The visuals and copywriting behind the hoarding subtly invite viewers to tap into their own potential and strength.

Whether it’s a young student chasing dreams or a working professional pushing boundaries, Ashwin’s story and presence remind them of the power of persistence. That emotional alignment between a public personality and a brand’s values adds another layer of effectiveness to the campaign.

Audience Response and Social Media Amplification

Commuters are already engaging with the campaign on the ground and online. Eye-catching and aspirational, the hoarding has generated social media buzz, especially with the call to “Tag us when you see it!”

Such engagement transforms a static display into a dynamic, interactive moment that spreads across digital platforms, further expanding campaign reach beyond physical location.

Industry Perspective: Lessons from the Campaign

This hoarding campaign exemplifies best practices in outdoor advertising:

• Celebrity integration rooted in real achievement

• Strategic site selection for organic traffic and dwell time

• Emotive storytelling tied into brand message

• Physical and digital cross-over via social calls-to-action

It proves once again that impactful OOH campaigns are not about clutter or volume—but about thoughtful placement, meaningful messaging, and resonating imagery.

Final Thoughts

While this campaign was executed by an external agency, it reflects the high creative standards and executional excellence the industry should strive for. MyHoardings applauds such powerful initiatives that elevate the role of outdoor advertising in public consciousness.

As brands continue to leverage high-traffic transit points, combining personality, placement, and purpose will remain the gold standard.

For outdoor advertising campaigns across India’s top transit and tech hubs, reach out to MyHoardings:
? 9953847639
? www.myhoardings.com
? business@myhoardings.com