Salesforce Takes Off with Premium Inflight Seatback Campaign on Air India — Executed by ATINOOH

In a powerful intersection of aviation and enterprise branding, Salesforce, the global leader in customer relationship management (CRM), has launched a high-impact inflight advertising campaign across Air India’s seatback screens. The campaign was expertly executed by ATINOOH, a specialized inflight media company that is redefining how brands connect with premium audiences in the sky.

From the cloud to the cabin, Salesforce is extending its brand presence to one of the most elite media environments: the aircraft seatback screen—where India’s most influential travelers spend uninterrupted hours mid-flight.

At MyHoardings, we’re excited to spotlight this innovative activation as a benchmark for inflight media advertising in India and beyond.

Campaign Overview: Inflight Media that Commands Attention

This inflight branding campaign gives Salesforce a dedicated presence on seatback screens across Air India’s domestic and international flights. These screens are integral to the passenger experience, offering long dwell times, a clutter-free environment, and enhanced engagement—making them ideal for high-value messaging.

With Salesforce’s branding front and center, the campaign brings forward messages focused on digital transformation, business growth, and CRM innovation—all delivered to a captive, premium audience of business travelers, CXOs, and global professionals.

Whether a traveler is en route from Delhi to London or from Mumbai to Bengaluru, the Salesforce brand is right there—clear, consistent, and compelling.

Why This Campaign Stands Out

While inflight advertising is not new, Salesforce’s execution elevates it through precision targeting and creative clarity. In an era where digital ads compete for fleeting attention, inflight advertising provides something rare—a high-engagement, zero-distraction window to deliver powerful brand messages.

Key strengths of the campaign:

• ? Captive Premium Audience
  Business travelers, high-income individuals, consultants, and tech leaders make up a large part of Air India’s flyer base—ideal targets for Salesforce’s B2B offerings.

• ? Top-of-Mind Awareness (TOMA)
  Seatback screens ensure visibility throughout the flight, reinforcing brand recall and message absorption.

• ? Multiformat Creative Integration
  From video explainers to case-study snippets and QR-led CTAs, the campaign is designed to inspire curiosity and action post-flight.

Creative That Connects

Salesforce’s campaign doesn’t just inform—it inspires. With messaging that speaks the language of business growth, cloud innovation, and customer success, the campaign is aspirational and actionable.

Sample taglines include:

• “Build smarter businesses—from cloud to cabin.”

• “Your next transformation journey starts at 30,000 ft.”

• “Where leaders travel, Salesforce flies with them.”

These messages, delivered on crystal-clear seatback displays, are supported by visual elements that showcase Salesforce products in action, customer success stories, and dynamic QR codes leading to landing pages or case studies.

ATINOOH: The Media Force Behind the Campaign

The campaign was executed end-to-end by ATINOOH, a leading name in inflight and aviation media. With exclusive access to Air India’s media assets and expertise in inflight communication, ATINOOH facilitated:

• Strategic content placement

• Multilingual creative deployment

• Seamless coordination with Air India’s digital teams

• Onboard tech compatibility and performance tracking

This execution underscores how inflight media—once limited to magazines and tray tables—has now evolved into high-definition digital storytelling platforms that offer measurable brand impact.

Salesforce’s Strategic Intent: Owning the Business Conversation

This campaign forms part of a larger strategy by Salesforce to strengthen its market share in India and APAC by reaching the right audience at the right time.

By choosing inflight media, Salesforce demonstrates a clear understanding of where its future users, buyers, and evangelists spend time. It’s not just about reach—it’s about relevance in premium moments.

For brands selling B2B or high-value SaaS offerings, visibility in a travel context—especially with business-class and frequent flyers—is a potent way to build authority and trust.

MyHoardings’ View: A Strong Case for Inflight Branding

As India’s advertising ecosystem continues to expand into immersive, ambient spaces, this campaign by Salesforce—executed by ATINOOH—is a milestone in enterprise-focused inflight communication.

At MyHoardings, we view this activation as a powerful use case for brands seeking to:

• Influence top-tier audiences

• Deliver non-skippable branded content

• Create TOMA in a premium, content-focused environment

With multiple airline advertising options now available across India and Asia, seatback screens, tray branding, boarding passes, and inflight Wi-Fi sponsorships are ripe for strategic B2B and luxury consumer marketing.

Looking to Launch a High-Impact Inflight Campaign?

MyHoardings helps brands explore aviation media with ease and expertise. Whether you’re targeting business travelers, HNIs, or international audiences, our team can help you:

• Plan inflight media campaigns

• Choose between formats (seatback, tray table, lounge branding, etc.)

• Coordinate with airline media owners like ATINOOH

• Optimize performance with real-time reporting

? Reach out to MyHoardings: +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com

Bring your brand to the skies—and into the minds of India’s most elite consumers.

Conclusion: The Skies Are No Longer Just a Travel Route—They’re a Media Platform

With this inflight campaign, Salesforce has shown that the future of brand storytelling lies not just in digital clicks or billboard views, but in immersive, elite spaces like inflight seatbacks.

Executed brilliantly by ATINOOH, and spotlighted here by MyHoardings, the campaign offers a blueprint for how brands can combine innovation, placement, and strategic storytelling to achieve truly memorable marketing.

In a media-saturated world, sometimes it takes 30,000 feet to rise above the noise.