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Top 5 OTT platform for brand promotion in India

3 min read
Are the OTT Platforms reshaping the future of the telcos?
  1. Hotstar

Hotstar is one stop destination for all your entertainment needs. Both the app and website offers attractive catalogue to browse contents according to the viewer’s interest. The app offers everything from movies, news, web series, sports and much more in different regional languages.

Hotstar offers both standard and premium membership options, however even standard subscriptions has list of popular free movies and web shows. This endless list of free content makes it the most popular OTT app available in India.

Why to promote brand on Hotstar?

  • With 25Mn monthly active users, the app gives ample branding opportunities through video and banner ads,
  • With availability of full free episodes of 45miniutes, high exposure is guaranteed for any brand that promotes itself on either website or app.
  • Hotstar is available in nine different languages giving it a scope to reach regional audience spread across India.


  1. SonyLiv

Sonyliv, an exclusive app of Sony Pictures Networks India is as famous as its prime channels. The app as well as website is popular for streaming live and recorded content from its channels such as SET Max, Sony Sab, Sony Mix, and Sony ESPN etc.

Why to promote brand on SonyLiv?

  • It has created a niche of loyal audience that has traveled with the ‘Sony’ brand from television to OTT platform.
  • It has 18 years of content from its channels which gives audience a ‘past-connection’ association.
  • It has 200mn+ monthly active users.
  • The availability of content in various regional languages such as Bengali, Marathi, Guajarati, Hindi, English etc gives brands an opportunity to reach widespread audience.
  1. Voot

Voot is owned by Viacom18 and offers on-demand video content for its audience. The app has an extensive video library of 40,000 hours. Voot offers exclusive content such as voot original web series, movies and early content streaming for paid subscribers through its Voot Select. It also streams free content exclusively for kids through Voot Kids.

Why to promote brand on Voot?

  • It has divided the audience through its sub channels such as premium audience on Voot select, mass audience on Voot and kids on Voot Kids. This division of app makes it easy for the brands to select the channel according to their likes, age group and interest.
  • The brands can promote their brand in the form of video ads and banner ads.
  • Voot offers content in multiple languages which act as an added advantage for brand campaigns.
  • The app has 80Mn + monthly active users.
  1. Zee5

Zee 5 is a popular video streaming app offered by Zee Essel Group. The OTT platform is famous for streaming live content, recorded content, as well as original web series through its app and website.

Why to promote on Zee5?

  • The app has 79Mn + monthly active users, 100Mn+ downloads and 550Mn+ monthly video views.
  • 2, 00,000+ hours of on-demand content.
  • Available in 12 languages.
  • 1000+ hours of international content dubbed in different languages.
  1. Ganna App

The app is a treat for music lovers. The app and website offer both Indian and International music. The free music streaming app is famous for its huge collection of music from all genres.

Why to promote on Ganna?

  • The app has 156Mn+ monthly active users and 17Mn+ daily active users.
  • With 125Mn+ downloads the app is largely popular among young adults as it serves international music too.
  • The app and website offer multiple advertising options such as video ads, roadblocks, banner ads and audio ads.