Zomato Serves Visibility on the Go with Bus Shelter Branding Across Rajkot

In yet another example of hyperlocal out-of-home (OOH) marketing done right, Zomato has launched a visually engaging bus shelter branding campaign across Rajkot City, a fast-growing tier-2 urban hub in Gujarat. This campaign brings the brand right into the daily journey of thousands of city commuters—establishing visibility, familiarity, and action where it counts most: on the move.

With strategic media execution handled by regional partners, this outdoor branding push reinforces Zomato’s mission to stay top-of-mind among users making instant food choices—and Rajkot, with its rising youth demographic and rapid digitization, provides the perfect audience.

As part of our campaign coverage at MyHoardings, we’re thrilled to report on how bus shelter branding is helping Zomato tap into high-frequency audience zones with minimal ad clutter and maximum retention.

Campaign Objective: Serve Brand Recall in Transit Moments

Zomato’s OOH presence in metro cities is already well known. This Rajkot campaign signifies a calculated expansion into tier-2 cities, where consumer behavior is rapidly catching up with India’s top metros, especially in terms of digital food ordering and app penetration.

The bus shelter campaign is designed to:

• ? Build everyday familiarity with the Zomato brand among working professionals, college students, and families

• ? Leverage routine footfall and traffic routes to capture repeat impressions

• ? Trigger app-based food ordering through ambient brand exposure near decision-making points like homes, offices, and commute stops

In short, Zomato aims to become the “default food app” for Rajkot citizens—starting from the bus stop.

Creative Approach: Simple, Bold, Relatable

The creatives used across shelters focus on Zomato’s core proposition—quick food access, wide restaurant network, and exciting offers. The artwork reflects the brand’s signature red-and-white palette and witty copywriting style.

Key creative highlights include:

• ? App-focused messaging: Encouraging people to “order now” or “explore nearby flavors”

• ? Visuals of steaming meals, delivery heroes, and happy diners

• ? Crisp local-language CTAs making the ad more relatable

• ? QR code integration to prompt on-the-spot app downloads

This direct-response creative strategy, when combined with dwell time at traffic intersections, converts idle moments into micro-engagements—perfect for app brands seeking frequent usage.

Location Strategy: High-Impact Stops, Maximum Movement

Bus shelters remain one of the most valuable fixed-format OOH options in India’s urban media landscape. With Rajkot’s growing public transport usage, Zomato’s decision to deploy bus shelter ads was both cost-effective and behaviorally aligned.

Some of the campaign’s top zones include:

• Kalawad Road – A bustling commercial stretch with offices and eateries

• University Road & Amin Marg – Dense student population and youth audience

• Dr. Yagnik Road & Racecourse Area – Premium zones with lifestyle retail, food joints

• Bus depot clusters and main transit circles

These locations not only witness heavy footfall during office and college hours but also serve as touchpoints for daily wage earners, service sector employees, and women commuters—making it a truly inclusive reach strategy.

Zomato’s Tier-2 Play: Eating Out Becomes Logging In

Zomato’s move into Rajkot through bus shelter branding is more than just visibility—it’s a strategic signal. With smartphone penetration and online ordering adoption rising steadily in tier-2 and tier-3 cities, brands like Zomato are scaling regional campaigns to strengthen user base beyond metros.

What makes Rajkot ideal?

• Growing middle-class population with rising disposable income

• Strong food culture and demand for home delivery options

• High mobile engagement among Gen Z and millennial consumers

• Lower media clutter compared to metros—allowing better brand retention

Zomato’s bus shelter campaign leverages all these trends, using street-level media to build app-level loyalty.

MyHoardings Insight: Local OOH, National Impact

At MyHoardings, we view this Zomato campaign as a template for brands aiming to scale in smaller markets. Bus shelters, when used strategically, can:

✅ Deliver hyperlocal saturation with a small media footprint
✅ Enable multi-lingual and contextual messaging
✅ Provide repeat daily visibility to key consumer segments
✅ Align cost-effectiveness with performance-driven objectives

With creative simplicity and city-wide coverage, Zomato’s Rajkot campaign checks all the right boxes.

Looking to Launch a Citywide OOH Campaign in India?

Whether you’re an established brand scaling into new cities or a challenger looking for smart visibility, MyHoardings can help. We offer:

• ? Access to 30,000+ OOH sites across India

• ? End-to-end bus shelter, kiosk, metro, and billboard solutions

• ? Regional audience planning and media mix strategy

• ? Campaign monitoring and lead-tracking support

? Contact us: +91 995384-7639
? Email: business@myhoardings.com
? Website: www.myhoardings.com

Let’s make your brand visible—where India lives, works, and moves.

Conclusion: Zomato’s Street-Smart Move in Rajkot is a Recipe for Regional Success

With this campaign, Zomato demonstrates how national brands can win hearts—and downloads—through smart, simple, local outdoor strategies. The Rajkot bus shelter branding ensures Zomato isn’t just seen—it’s remembered, searched for, and acted upon.

In a space where brands compete for thumb-time, Zomato finds attention in real time—right at the bus stop.