In India, brands rely mostly on traditional advertising techniques for their outreach and promotion. However, due to the emergence of new technologies and a number of non-traditional advertising options, the patterns are changing. Other than the usual outdoor advertising, TV and radio advertising, railway and metro advertising, brands are gradually shifting to non-traditional advertising solutions. The mantra of success of these advertising media options is that they take viewers by surprise. As a result, the advertising world is evolving continuously with the changing viewer interests.
What is bus shelter advertising?
One such non-traditional way of brand promotion is bus shelter advertising. Bus shelters are the places where people gather and wait for their buses to arrive. Hundreds and thousands of people visit bus shelters on a daily basis to ferry them to their work locations, markets, educational institutions, and other places. So, people who travel daily come to the bus shelters at least twice a day. This gives the bus shelter advertising ample opportunity to establish brand familiarity with audiences.
Why would it be effective in Bengaluru?
Thousands of people in Bengaluru avail themselves of the city bus services every day. This means that with bus shelter advertising at important points in the city, you can clock brand impressions in the rage of thousands each day. Other than the people waiting at these shelters in Bengaluru, onlookers also fall under the impression of bus shelter advertising. This is particularly applicable to the popular bus-stands or bus shelters at the popular junctures of the city. And with the road traffic in Bengaluru, the numbers of passengers and viewers are on the rise with each passing day. So, bus shelter advertising in Bengaluru is a sure-shot formula for making your brand popular to people across the city.
So, concentrate on both geo-targeting and city-wide advertising in Bengaluru for brand promotion through bus shelter advertising. It is a cost-effective option to spread the name and message of the brand to people of all social demographics.