Chennai metro train station advertising
Being the capital of Tamil Nadu and 4th largest metropolitan city of India, Chennai has everything from modern infrastructure, ace educational institutes, economic power and cultural heritage. This makes it the most popular city among southern states. The city attracts tourists, students and professionals from all over the world. The feather in the Chennai’s organised and well maintained infrastructure is its metro train. The importance of metro train in Chennai can be estimated by the fact that the metro trains have the capacity to carry 30,000 passengers every hour.
Metro train and metro station advertising opportunities:
Brands can make use of the spacious metro station and of the space in the metro train in full throttle to target the audience.
- Metro train wrap: The big brands like SnapDeal, Himalaya etc. have already taken the advantage of the train’s dimensions by opting for full train ads. These ads that fully cover the exterior of the train attract maximum eye-balls.
- Inside panel: Metro trains are uncluttered medium of advertising, where only one brand can advertised at a time. This makes it possible for the audience give complete attention to the ad placed on the side panels, inside the metro train.
- Metro stations: The spacious corridors of metro train allow advertisers to make use of waiting time and engage commuters through hoardings, banners, digital ads etc at the metro stations. The waiting time lasts up to 10 minutes and the commuters are usually ideal to focus on the brand message that they see at the station.
Chennai metro has a class division according to which the fare of first car of each train is expensive and double the fare of the rest of the car that falls under second class, this division enables advertisers to target both middle-class audience and higher-status audience.