In today’s fast-paced advertising world, where audience attention spans are shorter than ever, brands need innovative formats that stand out and stay remembered. Enter MyHoardings’ latest innovation — Escalator Belt Branding — a futuristic indoor advertising medium that merges movement, visibility, and design into one seamless experience.

Now available across premium shopping malls, multiplexes, and high-footfall commercial hubs in India, escalator belt advertising ensures your brand message is constantly in motion, literally elevating your presence in the consumer’s mind.

What is Escalator Belt Advertising?

Escalator Belt Advertising is a dynamic indoor branding solution that transforms the moving handrails of escalators into powerful brand displays. Unlike traditional posters or billboards, these handrails feature vibrant, continuous-motion brand creatives that engage audiences as they travel up or down escalators.

It’s one of the few ad formats where the audience’s hand is on your message — guaranteeing visibility and brand recall like never before.

Why Choose Escalator Belt Branding by MyHoardings

1. Unmissable Impact

Escalator belts are in constant motion, naturally drawing attention and curiosity. This ensures your brand achieves higher engagement compared to static signage. As people ride escalators, they spend several seconds closely observing the moving handrail — offering extended exposure and top-of-mind recall.

No one misses an escalator. And that means no one misses your brand.

2. Premium Locations Across India

MyHoardings has made Escalator Belt Branding available across top-tier locations, including:

• Leading shopping malls in metro and Tier-1 cities

• Corporate business parks and IT hubs

• Multiplexes and lifestyle centers with high daily footfall

• Airports and metro stations (select zones)

These are premium spaces where consumers are relaxed, open to engagement, and likely to make purchase decisions — making escalator branding the perfect touchpoint for retail, lifestyle, tech, fashion, and FMCG brands.

3. Certified Safe and Reliable

Every escalator belt used for branding through MyHoardings is made with Japanese-certified, fire-safe materials, ensuring full compliance with safety and operational standards. The belts are rigorously tested and approved for smooth performance in public spaces, maintaining both safety and durability throughout the campaign period.

This means your campaign runs flawlessly — without compromising escalator functionality or user safety.

4. Proven ROI and Longer Ad Recall

Unlike digital ads that disappear with a swipe, or posters that fade into the background, Escalator Belt Branding ensures repeated, motion-based exposure. Each visitor using an escalator interacts directly with your brand for 10–20 seconds — far longer than traditional ad formats.

Because of this sustained visibility, brands see significantly higher recall rates and measurable ROI. The medium also delivers multiple impressions per visitor as people often use escalators several times within the same venue.

Escalator Belt Advertising Formats

MyHoardings offers full-service escalator media solutions, covering all creative and operational aspects:

• Full Belt Wraps: End-to-end creative coverage on the moving handrail.

• Branded Entry/Exit Panels: Enhance impact where users step on/off escalators.

• Surround Branding: Combine escalator belts with floor or glass decals for a 360° brand zone.

Every campaign is customized for maximum impact — from color choice and message design to placement strategy and duration.

How the Process Works

The MyHoardings team ensures smooth end-to-end execution through these steps:

1. Campaign Planning:
   Our media experts assess location options, traffic flow, and creative angles best suited to your campaign.

2. Creative Design:
   We assist in artwork adaptation for curved surfaces and moving motion formats, ensuring readability and color precision.

3. Production & Installation:
   High-quality, fire-certified materials are printed and installed during off-hours without interrupting mall operations.

4. Monitoring & Reporting:
   MyHoardings provides real-time updates, photographs, and post-installation verification to ensure transparency and performance.

The entire process is handled with professionalism and precision — making escalator branding one of the most hassle-free yet high-return indoor advertising options available today.

Who Should Use Escalator Branding

Escalator Belt Advertising is a powerful choice for brands across multiple sectors:

• Fashion & Lifestyle Brands: Announce collections and festive sales in malls.

• Tech & Electronics Brands: Highlight product features near showrooms.

• Automotive & Real Estate: Create lifestyle-led exposure in high-income zones.

• Healthcare & Wellness: Promote clinics, diagnostics, and health products in public centers.

• FMCG & F&B: Drive footfall and sampling in retail clusters.

• Financial Institutions: Build trust and recall in urban audiences.

If your goal is to engage aspirational, high-spending consumers, escalator branding ensures you connect with them where attention is guaranteed.

Advantages of Partnering with MyHoardings

As one of India’s leading outdoor and indoor media specialists, MyHoardings ensures every campaign gets the visibility and attention it deserves.

Our Strengths Include:

• Nationwide presence across all major metros and Tier-1 cities.

• Exclusive access to escalator branding rights in key venues.

• Professional in-house design and production support.

• Transparent pricing with flexible campaign durations.

• Post-campaign reporting and visual proof sharing.

When you partner with MyHoardings, you don’t just advertise — you elevate your media strategy.

Conclusion: Elevate Your Brand with Motion-Based Media

Escalator Belt Advertising by MyHoardings is more than an ad format — it’s a modern marketing experience that literally moves with your audience.

By combining constant visibility, premium placement, and creative execution, this medium ensures your brand stands out in environments where people are most attentive.

Whether you’re launching a new product, promoting a retail offer, or strengthening brand presence, MyHoardings’ Escalator Belt Branding is the smart, stylish, and safe way to make your brand unmissable.

📞 Contact MyHoardings

MyHoardings.com
📧 Email: info@myhoardings.com
📞 Call / WhatsApp: +91 995384-7639
🌐 www.myhoardings.com