Hocco Ice Cream Brand Breaks Through in Lucknow with Strategic OOH Campaign

Out-of-Home That Delivers More Than Just Impressions

Hocco, a rising star in India’s premium ice cream segment, has made a powerful statement in the Lucknow market by rolling out a large-scale OOH (Out-of-Home) campaign, executed in collaboration with Coral Media. Leveraging high-visibility media formats, the campaign goes beyond aesthetics—it’s driving real, measurable results.

From prominent billboards to bold digital displays across the city, Hocco’s campaign is a case in point for how strategic outdoor advertising can not only boost brand visibility but also translate into higher consumer engagement and sales performance.

Visibility That Stands Tall — Literally

The campaign features a network of large-format billboards and digital OOH panels placed across key urban zones in Lucknow. These include:

• High-traffic intersections

• Shopping districts

• Entertainment zones

• Transit hubs

These placements were strategically chosen to maximize dwell time and frequency, ensuring that Hocco’s branding became a part of the city’s everyday landscape. Passersby—from families to young professionals—have been consistently exposed to the brand’s visual cues: vibrant ice cream imagery, bold typography, and flavor-forward messaging.

Coral Media’s Role in Execution

The campaign was brought to life with Coral Media’s deep expertise in OOH planning and execution. Their local insights and network coverage ensured that every placement aligned with Hocco’s brand positioning: fun, fresh, and flavor-packed.

By identifying high-value OOH sites and ensuring timely execution, Coral Media enabled Hocco to own the category’s outdoor space in Lucknow—a city where competition in the FMCG space is heating up.

From Awareness to Sales: A Full-Funnel Impact

Unlike traditional campaigns focused solely on awareness, Hocco’s OOH strategy was built for performance. Early indicators suggest:

• Noticeable uplift in footfall at retail outlets and ice cream parlors

• Positive shift in local brand recall, as observed via digital and field feedback

• Sales outperforming competitor brands in Lucknow during the campaign period

This traction indicates that Hocco’s brand message is not only being seen—it’s being remembered and acted upon.

The Creative Language of Craving

Hocco’s creative approach is rooted in emotional appeal and visual delight. The designs focus on product shots of indulgent scoops, paired with simple, joyful copy like “Cool Down in Style” or “Scoop the Best.” The visuals avoid clutter and speak directly to consumers’ cravings.

Color palettes are summer-friendly—think pastels, popsicles, and punchy fruit shades. The campaign doesn’t just show ice cream; it sells the experience of pleasure, comfort, and escape.

Local Relevance Drives Local Preference

What sets this campaign apart is its understanding of the Lucknow market. Coral Media’s regional insights helped identify consumer hotspots and behavior trends, allowing the campaign to connect in culturally relevant ways.

By speaking the local consumer’s visual language while offering a nationally premium product, Hocco strikes the perfect balance of aspiration and accessibility—exactly what modern food brands need in today’s competitive space.

MyHoardings’ Viewpoint

Hocco’s Lucknow OOH campaign proves that with the right mix of strategic placement, creative clarity, and regional insight, outdoor advertising can deliver real ROI. At MyHoardings, we specialize in helping brands craft OOH campaigns that combine visibility with performance—whether you’re a food brand, tech company, or lifestyle label.

To plan your next high-impact OOH campaign across India’s emerging and metro cities, contact us at business@myhoardings.com, call 9953847639, or visit www.myhoardings.com.