In the ever-evolving world of advertising, few campaigns manage to capture the essence of a city like Mumbai while turning moving transit into art. The latest collaboration between House of Sujata and FAN has done just that with a stunning bus wrap campaign launched on Switch buses — Mumbai’s new-age electric fleet.

Mumbai, fondly called Aamchi Mumbai, is known for its vibrant culture and constant movement. Recognizing the pulse of the city, the creative minds behind House of Sujata transformed their campaign vision into a powerful mobile billboard, ensuring that brand visibility doesn’t just stay static — it moves, inspires, and connects.

Why Bus Wraps? Why Mumbai?

Bus wraps have emerged as a dominant form of OOH (Out-of-Home) advertising in metropolitan cities. With Switch buses offering cleaner, greener public transport, the synergy between innovation and visibility made this a perfect opportunity. The wide, moving canvas of a bus allows for bold visual storytelling and unmatched city-wide exposure.

Mumbai’s dense traffic and high public transit usage make bus wraps particularly effective. Each bus passes through commercial hubs, residential areas, and transit routes—essentially transforming into a city-wide brand ambassador.

The Creative Collaboration: House of Sujata × FAN

The campaign, aesthetically led by House of Sujata, incorporates the visual elegance and brand strength of FAN—a contemporary brand known for its blend of style and function. The wrap features bold, clean lines and a color palette that stands out against the busy backdrop of Mumbai’s roads, yet remains refined and tasteful.

The bus wrap design is more than just branding; it’s a visual experience. Whether someone is commuting, driving by, or simply walking the streets of Mumbai, the campaign ensures eyes are drawn — and impressions are made.

Execution and Rollout

The campaign currently covers a fleet of select Switch buses, focusing on high-traffic zones and popular commuting corridors in Mumbai. From Western Express Highway to South Bombay and beyond, these buses are now canvases in motion — each kilometer spreading brand recognition and creative excellence.

The execution was seamless, thanks to precision media planning and a clear focus on aesthetics, logistics, and high-frequency routes. Timed perfectly for high visibility during daily commute hours, the campaign maximizes brand impressions where it counts.

Impact & Industry Buzz

Initial response from both commuters and industry insiders has been overwhelmingly positive. Social media is already buzzing with images of the newly wrapped buses, shared under hashtags like #HouseOfSujata, #Fan, and #BestBuses. It’s not just a wrap — it’s a statement of intent from brands that want to be seen, remembered, and admired.

This campaign also sets a benchmark for future collaborations between premium lifestyle brands and innovative transit advertising formats in India. It’s a reminder that impactful marketing doesn’t always need digital screens — sometimes, it just needs the right bus in the right city.

About MyHoardings

MyHoardings offers unmatched outdoor advertising solutions across India, including bus branding, metro wraps, airport advertising, mall media, and more. With a vast inventory and pan-India reach, we specialize in turning brand ideas into high-impact campaigns.

If you’re looking to take your brand from concept to the streets — just like House of Sujata and FAN — connect with us today.

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? Website: www.myhoardings.com
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