realme GT 7 Series Lights Up Parel with High-Energy DOOH Campaign

Speed. Style. Substance. On Full Display.
When the realme GT 7 Series dropped, it wasn’t just a launch — it was a declaration. With a powerful 20×20 LED display in Parel, Mumbai, realme brought the energy, ambition, and velocity of its next-gen flagship to one of the city’s most youthful, creative, and driven locations.

The campaign wasn’t just about being seen — it was about being felt. From the electric blue visuals to the choice of location, every detail screamed performance meets personality, much like the GT 7 Series itself.

The Placement: Why Parel Was the Perfect Fit

In Mumbai’s buzzing midtown, Parel stands as a magnet for ambition. Home to co-working spaces, design colleges, medical institutes, and tech startups, it’s where:

• ? Students, creators, coders, and entrepreneurs hustle 24/7

• ☕ Deadline chasers and idea-launchers meet at cafes and accelerators

• ? Footfall is high, dwell time is longer, and attention is ready to be earned

By placing the campaign at a central LED point in Parel, realme smartly captured a crowd that lives and breathes speed — just like the GT 7 Series promises.

The Creative: Blue, Bold, and Unmissable

The 20×20 ft digital LED screen featured the signature GT branding in a sleek electric blue backdrop — a nod to both tech innovation and high-end aesthetic.

• ⚡ The visuals showcased the phone in motion, highlighting its slim design and speed-centric UI

• ?️ Text callouts like “For the Doers” and “Built for the Midnight Hustle” reinforced the performance narrative

• ? The screen looped high-contrast animations optimized for visibility day and night

In a city that never sleeps, the GT 7 made sure its presence didn’t either.

Audience Relevance: Speaking to the Right Tribe

The campaign wasn’t a billboard for everyone. It was built to speak directly to those who live at the intersection of ambition and innovation:

• ? Digital creators who multitask across screens

• ?‍? Developers and coders who burn the midnight oil

• ? Students and aspirants hunting for tech with speed and reliability

• ? Young professionals who demand power + elegance from their devices

In short, realme reached the exact people who are looking for their next upgrade — in both tech and life.

Product Highlight: The Power Behind the GT 7 Series

The OOH visuals gave a taste of what makes the realme GT 7 Series a flagship worth noticing:

• ? Next-gen Snapdragon processor for seamless performance

• ? High-definition AI camera system

• ? SuperDart fast charging and long battery life

• ? 120Hz AMOLED Display for immersive content

Every visual, animation, and message was synced with these performance pillars, ensuring brand promise met public perception instantly.

DOOH Advantage: High Engagement in High-Energy Zones

Why use a 20×20 ft LED in a student hub? Because this is the audience that notices detail, stops to capture, and shares instantly.

The campaign achieved:

• ? Multiple views per passerby due to high dwell time

• ? Organic social shares and selfie moments with the screen

• ? Higher brand recall due to bold, branded animation loops

• ? Seamless blending of product narrative + environmental energy

This was DOOH media used at its fullest creative and strategic potential.

realme’s Message: The Hustle Has a Smartphone Now

The GT 7 Series isn’t just for users — it’s for movers. This campaign positioned the phone not just as a device, but as a tool for those building something, whether it’s content, code, or their own career.

In a market flooded with specs and jargon, realme’s visual storytelling focused on real energy, real people, and real pace.

About MyHoardings

MyHoardings (www.myhoardings.com) is the force behind many of India’s most targeted and culturally resonant OOH rollouts. With unmatched access to pan-India outdoor inventory, digital media planning, and high-frequency city zone coverage, MyHoardings helps brands like realme go beyond impressions — and into interaction.

From flagship DOOH installations to location-based media strategies, MyHoardings is trusted for:

• ? Hyperlocal impact

• ? Audience profiling & placement matching

• ? Execution transparency and proof-of-display

• ? Integrated outdoor + online amplification

? business@myhoardings.com
? 9953847639