Suburban Diagnostics Launches Fever Awareness OOH Campaign Across Mumbai with Bright Outdoor Media

When monsoon season arrives, so does the spike in seasonal illnesses — and this year, Mumbai is seeing health meet high-visibility branding.
Suburban Diagnostics, now proudly part of the Dr. Lal PathLabs family, has rolled out a city-wide outdoor campaign to drive awareness about timely fever testing, launched in collaboration with Bright Outdoor Media.

With the tagline “Fever test karo, phir treat karo,” the campaign delivers a powerful, timely reminder: early diagnosis is the key to early recovery.

The Context: Monsoons, Mumbai, and Medical Urgency

Mumbai’s monsoon months are known not just for rain-soaked roads, but for a sharp rise in viral fevers, dengue, malaria, and other water-borne illnesses.

This makes June to September a critical window for healthcare brands to educate and engage. Suburban Diagnostics took this opportunity to put health on the map — literally.

The campaign’s objective is clear:

Reach Mumbaikars where they commute, wait, or pause — and prompt action before illness escalates.

OOH Formats: Visibility That Can’t Be Missed

The campaign uses a multi-format, multi-location approach to ensure maximum visibility across Mumbai’s most congested, high-traffic zones.

? Bus Shelters:

• Strategically placed across residential and commercial clusters

• Eye-level engagement with both foot traffic and road commuters

• Ideal for daily office-goers and homebound travelers

? Large-Format Billboards:

• Placed on arterial routes like Western Express Highway, Eastern Expressway, and Sion-Chembur Link Road

• Visible to thousands of commuters daily during peak hours

• Designed for bold, instant recognition with minimal text and vivid visuals

? Digital OOH Screens:

• Deployed at select metro stations and junctions

• Featuring dynamic messaging with visual transitions

• Enabling time-based reminders during morning and evening rush hours

Together, these formats create a city-wide health alert system, delivered with bold creative and clear intent.

Tagline That Hits Home: “Fever test karo, phir treat karo.”

The campaign’s heart lies in its crisp, Hindi-forward tagline —

“Fever test karo, phir treat karo.” (Test the fever, then treat it.)

This message breaks through linguistic and educational barriers, offering a call-to-action that is simple, memorable, and medically sound.

It conveys urgency, responsibility, and reassurance — all in one sentence. And in a city like Mumbai, clear communication saves lives.

Creative Direction: Bold Colors, Clear Call

Visual storytelling in this campaign focuses on:

• Vibrant monsoon-themed backgrounds to reflect seasonality

• A contrast of fever-related visuals and diagnostic icons

• Minimal copy with high font contrast, optimized for OOH readability

• Prominent placement of the Suburban Diagnostics logo and contact info

• Branding that’s both clinical and approachable

It’s a perfect blend of trust and timeliness, with visual uniformity across formats for brand reinforcement.

Target Audience: Health-Conscious, Time-Starved Urbanites

This campaign speaks directly to:

• Working professionals and daily commuters

• Parents managing children’s seasonal health

• Senior citizens and caregivers

• Local residents in monsoon-sensitive zones like Kurla, Andheri, Dadar, and Thane

With commuting time in Mumbai ranging from 1 to 3 hours daily, this OOH campaign ensures that healthcare awareness travels with the audience — wherever they go.

Partnership with Bright Outdoor Media: Scale Meets Expertise

Bright Outdoor Media, one of Mumbai’s most trusted OOH players, powered the campaign rollout with:

• Prime site access across the city

• Real-time media execution and creative placement

• Visibility tracking and performance optimization

• Seamless coordination with civic and health department regulations

The result is an OOH campaign that not only performs — but informs.

Suburban Diagnostics: Backed by Trust, Driven by Purpose

As part of Dr. Lal PathLabs, Suburban Diagnostics brings decades of clinical excellence, diagnostic innovation, and patient-first service to the forefront of public health.

This campaign amplifies their commitment to:

• Preventive health awareness

• Hyperlocal healthcare communication

• Making diagnostic care accessible and actionable

It’s more than branding — it’s mission-driven messaging at city scale.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s leading outdoor and transit media agency, specializing in healthcare, FMCG, education, retail, and public service campaigns. Whether you’re launching a city-wide awareness drive or a hyperlocal promotion, MyHoardings helps you reach your audience with relevance, scale, and strategy.

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