Q: What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?

Minimum order quantity for internal/external car branding campaign in India is 100 cars.

Q: What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?

Minimum duration of any Car advertising campaign in India is 30 days.

Question 1

What is Car wrap advertising in India?

Myhoardings · Accepted Answer

Car Advertising in India includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats).

Question 2

How much does it cost for car advertising services in Delhi, Mumbai and Bengaluru?

Myhoardings · Accepted Answer

MyHoardings provide best rates for various transit media advertising options like Car advertising in India / Cab branding in India. We also provide services like bus advertising, train branding, metro advertising etc. Our card rates are most competitive for branding on Ola and Uber fleet cars. Offer rates for Cab branding services are available in the "Rate and Info" section present HERE.

Question 3

What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?

Myhoardings · Accepted Answer

Minimum order quantity for internal/external car branding campaign in India is 100 cars.

Question 4

Are the ad printing and mounting costs part of prices mentioned for car advertising services in India?

Myhoardings · Accepted Answer

Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned HERE.

Question 5

Are there separate permissions required in Pune, Delhi, Bengaluru, Chennai and Mumbai for brand promotion using car advertising campaign?

Myhoardings · Accepted Answer

Yes. Permissions are required for various transit media ads. However, MyHoardings takes care of all car advertising permissions in India for clients.

Question 6

What is the advertisement material used to print advertisement / vinyl sticker that are put on taxis for “Car Branding” campaigns in India?

Myhoardings · Accepted Answer

The material used in transit advertising is a high quality promotional grade vinyl adhesive.

Question 7

Can the creative on the cars be changed while "Car Branding" campaign is live?

Myhoardings · Accepted Answer

Yes. Advertisement on the cars can be changed with new creatives in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for two or more months.

Question 8

What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?

Myhoardings · Accepted Answer

Minimum duration of any Car advertising campaign in India is 30 days.

Question 9

Are all the taxes included in the mentioned prices for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?

Myhoardings · Accepted Answer

No. GST charges are extra to the mentioned rates.

Question 10

Who will be responsible for any torn / damage of ad creative while transit media campaigns are live (In progress)?

Myhoardings · Accepted Answer

Although such chances are unlikely, still in case any damage to ad creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.

Question 11

Have MyHoardings executed any car advertising campaigns in the past?

Myhoardings · Accepted Answer

Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, HP, Popodax , QuickRide, Narayana Health, Cars24, 24 Mantra, various Universities and many more.

Question 12

Which all cities can MyHoardings (Jugnoo Media Private Limited) execute Car advertising campaigns in India?

Myhoardings · Accepted Answer

MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com

Question 13

How much does mobile In-app advertising cost?

Indrajeet Pal · Accepted Answer

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

Question 14

What is the Interstitial ad format?

Indrajeet Pal · Accepted Answer

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

Question 15

How much does Google generally pay for ads on apps for Android apps?

Indrajeet Pal · Accepted Answer

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

Question 16

How Are mobile In-App Advertising rates calculated in India?

Indrajeet Pal · Accepted Answer

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille, Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

Question 17

How eCPM and CPM be compared in digital marketing?

Indrajeet Pal · Accepted Answer

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

Question 18

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

Indrajeet Pal · Accepted Answer

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

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