The leading outdoor advertising company JCDecaux sanitizes the public utilities to reduce the spread of COVID-19
2 min read
The leading outdoor advertising company has taken the onus of fighting the outspread of COVID-19 on themselves. In a thoughtful step, the company has regularly been sanitizing its public utility media options in Delhi.
Additionally, JCDecaux provides overall outdoor advertising services which also includes cleaning and maintaining the media options. So, by disinfecting its own public media options, they aim to take all the necessary actions to contain the pandemic. Furthermore, the media giant has also been sanitizing the bus shelters in Delhi. Along with this, they are also disinfecting the vehicles of the cleaning personnel too. The company is also giving them essential kits consisting of masks, sanitizers, and handwashes in generous numbers. JCDecaux is taking extra care to ensure that their cleaning personnel use nothing but hospital-grade and certified sanitizers.
The leading media MNC is thus leaving no stones unturned to ensure a clean and safe environment for the city dwellers. Along with providing the best services in the outdoor advertising industry in the world, JCDecaux has now shifted its focus to take all the necessary actions in the common fight against COVID-19.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Unipoles.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
Afaqs.com
Adgully.com
Exchange4Media.com
Bestmediainfo.com
Campaignindia.in
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.
Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.
