Outdoor Advertising Company |Airport Advertising|Car Bus Branding Agency

Hyderabad media operators weighed down by the pandemic

3 min read
Hyderabad media operators weighed down by the pandemic

Hyderabad media operators stressed due to COVID-19 pandemic !!

To cope up with the outspread of COVID-19 pandemic, the Central Government announced a nationwide lockdown for 21 days. The lockdown started from March 25, has already gripped the Hyderabad media owners in grave concern. This has disrupted the usual norm of the licensing of the media operators for the advertisements.

Under normal circumstances, the media operators get their annual licenses renewed with the Greater Hyderabad Municipal Corporation (GHMC) before the end of a financial year. However, the current situation poses a challenge to all the media owners of Hyderabad. The lockdown has convinced the major companies to cancel their major campaigns and events indefinitely which has caused a severe cash crunch among the media owners. So, the Telegana OOH body has come together collectively to plead with the GHMC to seek some relief in the license fee payment.

The President of Outdoor Media Association of Telangana, H V Surendra Nath, has requested the concerned municipality to understand the gravity of their plight and to postpone the renewal of the annual contract by a month at the least. This will buy the media owners time to pay the required renewal fee to GHMC. A few of the media operators like Surendra Nath, the COO of Prakash Arts, have also requested the local governing body to implement some kind of relief or relaxation in the payment of the annual fees.

As the major brands have ceased OOH branding activities in the city without any prior intimation, there is a severe revenue loss in the market. The media owners, therefore, hope that GHMC will be considerate with them as they chipped in to help the government to spread awareness about the COVID-19 pandemic by lending the media options in the city.


FAQ’s for Industry News (Advertising & Marketing) –

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Main outdoor advertising formats include –

  1. OOH Hoardings.
  2. Unipoles.
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.

Is Print media on the death bed when we compare it to growing Digital media?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Below are the top 5 news portals covering ad, marketing and PR related news.

You may also refer for seasonal industry campaign details.

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.