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India’s Top Influencers in ‘Lifestyle and Fashion’ Category

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India's Top Influencers

With the advent of new media, people mostly depend on the internet for their daily doses of entertainment, information, and news. Because of the increasing internet traffic and the wide reach of social media platforms, content creators, as they are called now, are making the web world the place to voice themselves. One such kind of content creators is the influencers. In social media, India’s Top Influencers are creators who share their opinions on certain niches and topics. Since these platforms are mostly visual platforms, audiences relate to these kinds of content and follow their influencers, thus helping them built a community of their fans.

Social media influencers are, therefore, big public figures who connect and interact with their follower base. Each of these influencers has hundreds of thousands of followers who churn out appealing visual content. India too has its share of popular social media influencers. The most famous social media platforms in India are YouTube, TikTok, Instagram, Facebook, etc.

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Top Social media influencer in India

Name No. of FollowersCategory
Jannat Zubair Rahmani23.7 MModel
BB ki Wines20.1 MYoutuber
Kritika Khurana5, 351 KBlogger
Kusha Kapila13, 409 KContent Writer
Dolly Singh1.1 MYoutuber
Savi and Vid651 kTravel
Ranveer Allahbadia2.1 MNews
Gaurav Taneja1.8 MPilot
Karan Dua32, 440 KFood

Why invest in influencer marketing?

Among all the niches, audiences seem to follow the influencers from the ‘lifestyle and fashion’ category the most. Hence, these people have now become the favorite assets for marketers. Marketers from regional, national and global brands invite these influencers to review and sponsor their brands. As a result, these brands then reach out to millions of loyal followers. So, the influencers on social media are critical players for the marketers and advertisers to spread their brand message.

As influencers are successful in forging strong connections with their followers, they are great at carrying the messages of brands. Therefore, if you are looking to concentrate on a certain demographic of consumers, influencers are trustworthy carriers of brand names. And with the addition of new features, these social media platforms are only slated to grow. Consequently, India’s Top Influencers engagement and brand engagement will also grow through these platforms. Sponsored content is also another proven way of producing arresting content on brands.

The most popular influencers in India:

  1. Prajakta Koli (@MostlySane): With over 3.3 million followers on Instagram and 6.08 million subscribers on YouTube, Prajakta is definitely one of the most influential people on social media. With her sense of honor, she is surely one of the most favorite content creators in the country. Prajakta’s popularity has soared leaps and bounds in the last few years as she has also acted on a Netflix show. With her crowd-pleasing skills, she is definitely one of the top contenders of branded content on social media.
  2. Barkha Singh: Barkha Singh started her career as a child actor and has never looked back ever since. She now has over 2.2 million followers on Instagram and 297K subscribers on YouTube. She has also acted in quite a number of limited series like MTV Girls On Top, House Arrest, etc. Barkha Singh has even starred in movies like Mujhse Dosti Karoge!, Love By Chance, etc. Needless to say, with such an impressive portfolio, she is a trusted name in the marketing industry.
  3. Kritika Khurana (@thatbohogirl): With over 1.1 million followers on Instagram, Kritika Khurana is undoubtedly one of the most influential names in the fashion world. She is a fashion blogger and has collaborated with hundreds of fashion and lifestyle labels over the last few years. She is now rated among the top fashion influencers on Instagram in India and is the go-to person for fashion content.

There are many more engaging influencers in India like Aashna Shroff, Sejal Kumar, Nick (@beyounick), etc. whom the brands love for their relativity with their audience and their outreach.

FAQs for Influencer Marketing in India

The success of influencer marketing is so much more than financial gains and sales drives. The brands can grow in multiple ways if they reach out to social media influencers for branding. For instance, new brand faces and ambassadors, greater brand awareness and outreach, pocket-friendly marketing campaign, production of engaging and relatable content, and SEO boost are a few of the most common outcomes of an influencer marketing campaign.

Influencers are real people with whom the audiences strongly engage and relate. Therefore, when influencers sponsor the brands, they can achieve brand relativity among them. Rather than endorsing the brand blankly, influencers review the brand, share their opinion, and create engaging content for people. Consequently, people find these types of sponsored content way more enlightening than TV ads.

Viewers related more to sponsored content by influencers than brand endorsements by celebrities as the influencers are relatable people. People see the influencers as real-life people than stars which induces a certain degree of trust between the viewers and influencers. Also, as influencers interact with their followers so people find them way more approachable than celebrities.

Influencer marketing campaigns reach out to the respective followers of influencers who mostly are present on various social media platforms. Therefore, you can reach out to mainly the youth of the country with influencer marketing campaigns. So, the Millennials, Gen X, and Gen Z people are the usual followers of influencers across various social media channels.

Social media influencers generally charge money for brand deals. Very few agree for compensation with brand products and services. Brand products are usually sent to the influencers so that they can review them and create content accordingly. Since influencers run their businesses through social media, it is only appropriate to pay them for their time and efforts.

Each influencer has their follower base on a specific social media platform. So, not all brand content makes it through all social media channels. For instance, if an influencer is more famous on Instagram, they will likely post the ad on Instagram. However, they may mention the ad on their other social media platforms as well. To know which influencer resonates more on which social media channel, you can visit

Yes. Surely, influencer campaigns can be run as part of larger audience outreach. It is proven that running an influencer campaign in tandem with other digital marketing programs has increased the audience response and sales manifold. You can reach out to us to learn more about integrated marketing campaigns.

Launching an influencer marketing campaign requires quite a lot of preparations. Along with initial research, you need to make sure that you reach out to the right influencer for producing relatable content and consequently, bigger outreach. However, this can be a time-taking process. So, you can hire experts who will find the right kind of influencers who will the right find your brand. MyHoardings provides affordable rates in influencer branding. You can reach out to us at (+91) 99538-47639.

There are two ways of getting started with influencer marketing – you can either do it yourself or hire an advertising agency to take care of the deal. However, most of the brands go for third-party advertising agencies to cut downtime and clutter, thus saving money in the process. To know more about influencer marketing in detail, you can write to us at

Since there are three types of influencer marketing campaigns, prices vary. Costs are usually the least for hiring micro-influencers, in the medium range for macro-influencers and the highest for celebrity influencers. To get a detailed rate chart of all the influencers, you can log in to our website at

Influencer marketing is a strong and effective digital marketing tool. Followers usually swear by the opinions of the influencers. As a result, influencer advertising has steadily outperformed other media options like banner ads. Smaller brands, therefore, find great reliability in influencer advertising. Also, influencer marketing is a low-risk option of investing in advertising as it produces guaranteed results.

Yes, usually the tech Influencers are provided the newly launched products which they use, analyze and provide their supportive inputs on their social media platforms.

No. Celebrity endorsements are different from ‘influencer marketing’ as influencers have smaller audience outreach than celebrities. These people have the largest number of followers and are famous people in their respective fields. On the other hand, brand association with celebrities adds to the brand value and brand image. Influencers mainly target a niche audience with their content whereas celebrities reach out to a much wide audience base.

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