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Influencer Marketing – Know the Basics

2 min read
Influencer Marketing, Digital Marketing, Influencer Advertising, Fashion Influencer, Electronic Influencers, Tourism Influencers in India

As per the traditional definition, an influencer is a person who has the power to touch the lives of thousands or even millions of people. Back in the day when social media was not a thing, TV, sports, and movie personalities were considered influencers. This was the reason why they were featured in advertisements for brands, it is said to be Influencer Marketing. However, the last decade picked up the trend of social media influencers. MyHoardings is the trendy media ad agency to promote your business on social media with influencers.

Top Social media influencer in India

Name No. of FollowersCategory
Jannat Zubair Rahmani23.7 MModel
BB ki Wines20.1 MYoutuber
Kritika Khurana5, 351 KBlogger
Kusha Kapila13, 409 KContent Writer
Dolly Singh1.1 MYoutuber
Savi and Vid651 kTravel
Ranveer Allahbadia2.1 MNews
Gaurav Taneja1.8 MPilot
Karan Dua32, 440 KFood

Who are influencers?

Social media influencers are the people who are popular on various social media platforms like Twitter, Facebook, Instagram, YouTube, TikTok, etc. These people are viewed and followed by thousands of people and hence, catch the attention of advertisers and advertising agencies. With the evolution of social media, the social media influencers tapped on greater opportunities which eventually led to the growth of the social media platforms and the viewer base of these personalities. As more people switched to the internet and social media platforms for content, these social media influencers became the potential targets for branding and advertising. Consequently, the influencers have contributed to propagating the outreach of the brands further, even beyond national borders as the audiences of the influencers pay close attention to their opinions and reviews.

Why engage in Influencer Marketing?

People always bank on word-of-mouth recommendations for their purchases. Although advertising has a big role to play to influence the purchases of customers, reviews go a long way in dialing up the sales of a brand. This is where the role of the influencers is critical. Social media influencers through their detailed reviews and insights help take the word of the brands to their followers. Thus with a single sponsored post, video, blog, or any other form of content, brands can reach out to a wide variety of people.

Sponsoring social media influencers results in a win-win situation for both. Not only does it give the brands the chance to reach out to the fans of a particular influencer but the influencers also get an opportunity to expand their resources for strengthening their brand value. Thus participating in branding through influencer marketing is an effective way to build healthy, long-term customer relationships.

So, tap into the popularity and the reach of these social media influencers and promote your services and products to a diverse demographic of people.

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