Question 1

What is the passenger traffic handled by the Madurai Airport on an average basis per month?

Indrajeet Pal · Accepted Answer

The passenger traffic experienced by the Madurai airport on an average is around 8.5 lakh people per month.

Question 2

What are the different media options available for airport branding in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The various media branding options available for airport advertising at the Madurai Airport are:
1. Airport Baggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the waiting/ lounge area of the airport
11. Advertising in the Security Area Hold of the airport
12. Advertising in the outside area of the airport
13. Advertising in the arrival area; and
14. Advertising in the departure area of the Madurai Airport."

Question 3

What are the available options for airport advertising in the lounge area of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The available options for airport advertising in the lounge area of the Madurai Airport are:
1. Digital Vertical Standees
2. Tabletop Display
3. LCD with Sponsored Content
4. Mobile/ laptop charging stations, etc."

Question 4

How many flights are catered to by the Madurai Airport on a monthly basis?

Indrajeet Pal · Accepted Answer

The average number of flights which fly in and out of the Madurai Airport are 9600 per month.

Question 5

What is the rate of advertising on the digital illuminated screen in the lounge of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The lounge of the Madurai Airport has a provision of Airport digital screen advertising. The rates of advertising on one such screen is 31000 INR per screen per month.

Question 6

What are the rates of the other media branding options in the Madurai Airport for airport advertising?

Indrajeet Pal · Accepted Answer

To know about the rates of the other media branding options in the Madurai Airport for airport advertising, get in touch with us by calling us at (+91) 99538 47639 or by writing to us at business@myhoardings.com.

Question 7

Is there a lounge in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is a lounge facility for the flyers in the Madurai Airport.

Question 8

Is the Madurai Airport an international one?

Indrajeet Pal · Accepted Answer

Yes, the Madurai Airport does have an international terminal. Besides connecting the city to the other major Indian cities, the airport is also connected to a few other international cities too like Colombo, Dubai, Singapore, etc.

Question 9

Are there other charges involved in the interior branding of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is an additional printing and mounting charge in the interior branding of the tarmac coaches in the Madurai Airport which is not included in the rate chart of this media branding option.

Question 10

What are the branding options available in the interior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

"The branding options available in the interior of the tarmac coaches in the Madurai Airport for airport branding are:
1. 25-30 grab handles; and
2. 8 static panels. "

Question 11

How can I advertise my brand on the exterior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The advertisement of your brand can be wrapped on both the sides of the tarmac coaches including even the windows of the coaches. The advertisement will be in full dispalay for the entire duration of its operation which is 18 hours.

Question 12

How much does mobile In-app advertising cost?

Indrajeet Pal · Accepted Answer

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

Question 13

What is the Interstitial ad format?

Indrajeet Pal · Accepted Answer

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

Question 14

How much does Google generally pay for ads on apps for Android apps?

Indrajeet Pal · Accepted Answer

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

Question 15

How Are mobile In-App Advertising rates calculated in India?

Indrajeet Pal · Accepted Answer

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille, Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

Question 16

How eCPM and CPM be compared in digital marketing?

Indrajeet Pal · Accepted Answer

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

Question 17

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

Indrajeet Pal · Accepted Answer

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

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