Bengaluru Tech Parks provide targeted audience to Citibank, promoting 100% Free Zomato Gold Membership in ITPL !!
International Tech Park is a technology park located in Whitefield Bangalore, it is commonly known as ITPL or ITPB. It is a large landscape comprising mainly office spaces like HCL, GE, Conduent, Vodafone, Xerox, Medtronic, Oracle, Perot systems, Applied materials, Dell, TCS, Bally Technologies, Chrysler, General Motors. Advertising in places like these has become quite popular, as it becomes really easy to reach out to audiences like working professionals , daily office goers that are the decision makers and can choose for themselves.
The marketing signage and hoardings can be placed at many places in the IT parks including lobby area, lifts, elevators, parking spaces, common areas, cycle stands and even food courts. While each of the place is equally visible and effective but some great advertisement that have a high returns are seen in the food courts.
Food court ads are basically seen to be more effective as that is a place where people go when they plan to relax. People go to food courts usually in groups with an open mind and the effect of the advertising is left on them for a longer duration.
Recently, a Citibank ad that offers 100% Free Zomato Gold Membership was seen in ITPB food court area. This seems to be the most appropriate thing to do as a financial sector ad like a bank or financial institute can never go wrong when placed in IT parks.Tech park advertising in Bangalore, that too in a food court where the primary thought in a person mind is mostly going to be Food, advertising about 100% Free Zomato gold membership can definitely be the one of the main reasons of a higher Return ROI.
MyHoardings has been one of the top companies that offer spaces for advertisements in all Bangalore IT parks at most competitive prices.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.