What happens when an icon like David Beckham joins forces with a brand like Pepsi?You get a campaign that’s not...
Influencer Marketing
Do you believe that feeding your pet is one of the purest ways to show love?Pedigree’s latest move — the...
This year, influencer marketing during IPL is gaining significant momentum, with brands planning aggressive spending to ride the cricket fever....
In today’s dynamic Indian market, brands are increasingly engaging in conversations once considered off-limits—topics like mental health, menstruation, body image,...
The battle for Gen Z's attention between Influencers or celebrities is reshaping the landscape of marketing and media. With the...
Instagram is one of the most used social media platform by the Gen-Z and millennials. The distinctive features of the...
Influencer marketing enables brands to reach global audience through social media platforms. Today we are digitally connected with people across...