Madurai Airport advertising rights bagged by Khushi Advertising
Khushi Advertising has entered a fresh deal with the Madurai airport to manage advertising activities within and outside the airport premises. The exclusive advertising rights now belong to Khushi Advertising for duration of 10 years. Madurai airport connects flyers from Shri-Lanka, Singapore and Dubai and therefore, contributes to diverse set of tourists flying to and fro Madurai for various purposes.
Advertisers can make use of wide range of branding space available at airport premises. For effective branding, one can use airport trolleys, tags, washrooms, smoking rooms, arrival and departure terminals, ticket counters, F&B areas, security checks and aerobridges. Various advertising tactics such as digital signage, drop-downs, banners and posters can be implemented for high visibility, effective brand recall and wide reach. Khushi Advertising will also make use of routes connecting the airports by putting up LED billboards, uni poles and other fancy exterior displays for grabbing commuter’s attention.
According to Vishnu Telang, CEO, Khushi Advertising, this is a great opportunity for them as airport audience is relaxed and very receptive for any kind of communication. As far as Madurai airport is concerned, it shows a steady growth of commuters and makes up for appropriate site for branding. Also, the connectivity of airport from Shri-Lanka, Dubai and Singapore, calls for diverse set of flyers. This includes tourists, devotees and business person from different countries. When there is divers set of receptive audience is present at one place, getting the message across becomes easier.
Director of Khushi Advertising is too elated with the news. He indicated that this project is another feather in the company’s cap after Vadodra airport. He added that bagging the advertising rights of one of the fastest growing airport calls for huge responsibility and the company will provide its best advertising services. Apart from attracting devotees visiting the famous Meenakshi Amman Temple, Madurai also observes flyers coming for business and education purposes. The city is both an industrial and educational hub in South Tamilnadu. These reasons make it a lucrative site for advertisers to promote their product and services.
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