Fabindia assigns OOH advertising creative mandate to Lowe Lintas
The appointment of Lowe Lintas as creative agency of FabIndia is getting a big fab in the market. The way of OOH advertising requires a multi-talented and creative mind to attract people for particular product. Considering this thought, Fabindia announced that Delhi head office of Lowe Lintas will handle the accounts.
Karan Kumar, who is head of the brand and marketing department of Fabindia Overseas, said that Fabindia aims at selling high-quality products which complement the cultural and rural traditions of India from the very beginning. The company is carrying on the craft tradition of India and sell the products which are produced by the rural craftsperson, he added.
For the partnership with Lowe Lintas, Karan Kumar stated further that the team of Lowe Lintas is extremely talented, skilled, and creative and the company is highly confident that this partnership will strengthen the ability of the company by reaching more and more people using OOH advertising . He also said that this highly effective combination of the companies will not only help in building new audience base but also engaging existing customer base by sending relevant and powerful messages.
On another side, COO of Lowe Lintas, Naveen Gaur said that Fabindia is an iconic brand and it is the pride of the agency to work with such company. The team members of Lowe Lintas are focused towards creating a deep impression of the brand in the mind of consumers by furnishing the exact message of the product in a very creative way. He further added that Fabindia provides the source of belief in its products and that is core craft tradition of India and offer a differentiated offering to masses.
The association of both is going to be successful if worked well altogether and the purpose of the product is communicated well to people.