Top 5 Ideas to Advertise Large Tech Businesses
One might think, why would a large scale business advertise itself when it is already established and have a significant consumer base? Well, in today’s competitive scenario keeping yourself ahead of competition through rigorous marketing and advertising effort is the only key to sustain your image in target audience’s mind. Tech businesses are growing at a supersonic speed but to keep that speed fueling, the companies need to constantly make efforts to keep the company’s and consumer relationship strong and steady.
Let’s now talk about ways through which tech business can go bigger and better through these 5 innovative advertising ideas:
Airport and airline advertising works best for large tech business as the footfall of audience at the airport majorly comprises of professionals and business owners. Therefore, tech brands can get instant attention of the target audience if they advertise themselves at the airport or in the airline. The two ways through which large tech businesses can advertise include:
- Airport branding: Hoardings lift ads, digital screens, conveyor belt ads, luggage trolley ads, boarding pass ads, luggage tag ads etc.
- Aircraft/airline branding: In-flight magazine, food-tray ads, sample distribution, head-rest cover ads, bulk-head ads, over-head bin ads etc.
Outdoor advertising or Out-Of-Home advertising has never failed to reach mass audience and offer great exposure to the brand. The digitization of the medium has pumped up the impact and effectiveness of outdoor advertising. Therefore, if you wish to grab the attention of business minded people to push sales and publicity of your business, then try outdoor advertising options such as:
- Big banners and hoardings at highways
- Digital screens on prime locations such as prime markets, malls, commercial areas etc.
- Bus, metro-train and railway ads too can maximize the exposure of any tech brand if executed at right locations and at the right time.
The easiest way to capture the target audience’s attention who is majorly interested in business ads is to advertise at tech parks. The footfall of tech parks includes only professionals, business owners, expat workers, NRIs and foreign delegates; therefore any ad displayed at tech parks grabs instant attention from the audience. Brands that can benefit from tech park advertising include:
- Heavy machinery brands
- Software manufacturing companies
- Brands catering to Artificial intelligence
Malls are a great place to advertise your brand to an audience that is looking forward to experiment and buy new products. Malls make for an ambiance that is positive, energetic, uncluttered and stimulating for mall audience. Therefore, any communication in the mall premises evokes curiosity and stimulates call-to-action. Mall branding options for large tech business would include:
- Product demo and sampling stalls
- Pole Kiosks
- LED screens and Scroll screens
- Food Court ads
- Cinema hall ads- on-screen and off-screen
- Open-space ads
Event and Exhibitions
If you wish to create a buzz about your tech brand than hosting or sponsoring an event or exhibition is the best way to turn the target audience’s attention to your brand. Organize events and invite the audience though free passes or become an associate sponsor of any major event happening in a city to generate more brand awareness. For large scale businesses hosting or sponsoring events like:
- Tech submit
- Design and Verification conference and Exhibition
Large tech businesses have a defined target audience that is based on educational background, profession, income-level and demographics. Therefore, attracting the attention of the core audience becomes easier if the advertising options listed above are implemented in the right way!
FAQ’s for Outdoor Hoarding Advertisement –
|What is Outdoor Advertising?||All forms of advertising which is carried out outdoors,eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.|
|What is the meaning of outdoor advertising and main forms of Outdoor Advertising in India?||Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well.|
|What are Hoardings?||Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.|
|Are all the roadside Hoardings are legal?||No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.|
|What are the parameters that decide rentals of outdoor Billboards / Hoardings in India?||Prices of hoardings in India are decided by location,size,lit/non-lit, number of footfalls in vicinity or the traffic etc.|
|How can I book Hoardings online in India ?||MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings, location of the Hoardings,the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the Hoardings you have selected.|
|How do we know whether a particular Hoarding is available in India for the tenure I am looking out?||MyHoardings.com will provide you campaign start and end date images.We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.|
|What are the types of advertising apart from Outdoor Hoarding advertisement?||Apart from Outdoor hoarding, there are various types of advertisement options available to promote one’s product / services like Newspaper advertising, Radio advertising, TV advertising, Digital advertising, Cinema screen advertising, Mall advertising, IT Tech Park advertising and various Transit Media advertising like Bus branding, Car advertising, Train advertising, Mobile van advertising and Auto Rickshaw advertising in India.|
|What is the average cost of Hoardings in India?||Average cost of advertising on Hoardings depends on many parameters like, The locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.|
|What is the minimum period for which a hoarding can be booked?||It again depends on various factors. Usually average size Holdings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.|
|What are the disadvantages of outdoor advertising?||Outdoor advertising provide brand visibility only when people move out or while they travel. Usually the time spend by a commuter to watch an outdoor billboard is very less and NOT more than couple of seconds in most of cases unlike other modes of brand advertisement like Digital advertising, advertising at metro stations and inside RWA apartment lifts.|
|What is different between Lit and Non-Lit billboards / hoardings in India ?||Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.|
|What is the difference between Front Lit and Backlit hoardings?||Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.|
|What are the costs involved in a booking of Outdoor Hoardings advertisement space in India?||Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra)|
|Who will take care of printing and mounting of creative that will be installed on the hoardings?||MyHoardings.com will be happy to be your End-to-End advertisement partner in India . We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.|
|What are advantages and disadvantages of advertising?||Advantages of advertising include Educating clients,tackling competition and elimination of multiple layers of middle-man. On the other hand cons of outdoor advertising include making survival of small businesses difficult, increasing cost of product/services, visual pollution etc.|
|What is the minimum quantity to be ordered if we want to book billboards for advertising our brand?||Usually a single Hoarding can be booked for advertising purposes.|
|What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?||In case of natural disasters when the add on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.|
|Can we change the creative during the campaign is live?||Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.|