Electric bill advertising in India !!
Electricity bills are a sure shot medium to reach diverse audience and to fetch their maximum attention. Bills reach every home and are read with full attention, the advertisers can make use of this un-diverted attention by incorporating their ads in the electricity bills.
The unmatched benefits of electricity bills branding include:
- Reaches masses and across diverse geographical regions
- Bill paper is read with full attention by decision makers of the family.
- Electricity bill is read at least twice
- Uncluttered media
- Reaches audiences that are segmented on the basis of demographics and income level.
Brands that can use electricity bill advertising:
- Telecom brands
- Health Insurance
- Electric equipment (heaters, ACs, Geysers) brands
- Life Insurance
What makes electricity bill advertising more effective than newspaper advertising?
- Unlike newspaper that has many pages with ads on almost every page, electricity bills are two-three page documents with ads on the front page that grabs instant attention.
- The advantage of being uncluttered advertising medium works in the favour of the brands advertised.
- Influences the key people in the house who also act as influencers for the peer group.
- Bill is read in detail therefore, the brand message is also well received.
MYHOARDINS offer compelling electricity bill advertising options at most cost effective rates in the industry.