How to tap influential consumers in malls of Kochi through mall branding?
Kochi or Cochin is a popular cosmopolitan city of Kerala. The city serves as a financial capital and owing to various historical monuments; the city is also a famous tourist attraction. As a result of modern infrastructural development, the city has malls that host international brands, food and entertainment under one roof.
Top 5 most popular malls of Kochi Include:
- Lulu International Shopp
- ABAD Nucleus Mall
- Centre Square Mall
- Oberon Mall
- Siso Mall
Mall branding in Kochi:
Considering the high footfall in these malls in weekdays and higher on weekends, the concept of mall branding plays a vital role in influencing the visitors. The mall’s ambience and facilities like fun, food and shopping brands at one place, gives them an opportunity to explore and experiment with brands.
Type of target audience at malls:
- Have high purchasing power
- Brand conscious
- Looking for products and services that offer lifestyle change or uplift their living standards
- Willing to explore and experiment with new brands
Mall branding options in Kochi:
There are numerous ways by which the brands can make an impression in the target audience’s mind while they surf the mall. Few unique mall branding tricks include:
- Pillar Panel
- Brand Standees
- Flag Poles
- Glass Signage
- Attractive Entry Arch
- Drop Down flex ads
- Front and Back Lit Panel
- Ambient Lit Panel
- Mannequin Cluster
- Outdoor Hoardings
- Ads on Metal Detector
- 3D screens
Myhoardings offer innovative and effective mall branding in Kochi. The company has over 1000 advertising and marketing companies under its wings that make sure that the client’s brief is met in cost effective manner while keeping the quality of the content high.