Political Parties gear up for 2019 Lok Sabha Elections through outdoor advertising!
The political parties are all set to launch their political campaigns to win the 2019 Lok Sabha elections. It is very crucial period for the parties as they need to put their candidates and the party work history right in the front of the citizens to build vote bank for themselves. Elections and voting is a process that involves masses and therefore, OOH (Out-Of-Home) advertising is the most prominent tool used by political parties to promote the party agenda and to fuel their political campaign.
Political outdoor advertising for 2019 elections includes:
- Print ads
- Radio ads
- TV commercials
- Stickers, Pamphlets, Party Circulars, Party brochures and fliers.
- Road shows and Political rallies
Some of the most memorable election slogans propagated through advertising include ‘Abki Baar Modi Sarkar’, ‘ Congress Ka Haath Aam Aadmi Ke Saath‘, ‘India Shinning’ etc. These one liner and creative slogans have proved to be the game changers during elections. Be it print ads, outdoor ads or television ads, the parties tend to fetch the common men’s attention through attractive slogans and agenda based advertising.
Political advertising aims at:
- Propagating Party agenda
- Reinforcement of Party Philosophy
- Spreading awareness about the future plan of action of the political party.
- Banks credibility for the party candidate by informing about the past wok and achievements.
Political advertising can be based on both rational and emotional appeal. The advertisements can also attack the opposing candidate. Through outdoor hoardings and newspaper ads the political parties try to gain positive image in the voter’s mind. Sometimes, the parties may tend to use transit advertising such as bus ads or auto-rickshaw ads to reach the voter’s of all sections of the society. The more visibility and reach the political parties gain from advertising the more chances they have of influencing the voters and winning the elections.